ABX Marketing Manager
Job Summary
Job Description
The ABX Marketing Manager at Scope AR will lead demand generation and pipeline creation for their Enterprise SaaS sales targeting Fortune 2000 companies. Responsibilities include developing and executing ABM/ABX strategies, identifying and nurturing high-value leads, implementing pipeline acceleration programs, building account-specific marketing strategies, leveraging segmentation and personalization, partnering with sales to research target accounts, developing impactful content (case studies, white papers, etc.), executing multi-channel campaigns (webinars, live events, digital advertising), optimizing website and landing pages, measuring campaign performance, and using data-driven techniques to refine strategies. This role requires a hands-on marketer with experience in the aerospace, defense, aviation, and advanced manufacturing industries.
Must have:
- Develop and execute ABM/ABX strategies
- Identify and nurture high-value leads
- Implement pipeline acceleration programs
- Develop impactful marketing content
- Execute multi-channel marketing campaigns
- Measure and report on campaign performance
- Data-driven decision making
3 skills required
Job Details
We’re seeking a results-driven ABX Marketing Manager to help accelerate demand generation and pipeline creation at our startup specializing in Enterprise Saas Sales selling to the Fortune 2000. Scope AR empowers organizations in Aerospace and Defense, Aviation, and Advanced Industrial Manufacturing to enhance operational efficiency, reduce errors, and accelerate training through cutting-edge augmented reality solutions.
As a key member of the GTM team, you will work closely with the rest of the Leadership team to develop and execute account-based strategies that drive immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment.
Account-Based Marketing (ABM/ABX)
- Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.
- Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.
- Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.
- Build and execute account-specific marketing strategies to engage decision-makers at key accounts.
- Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).
- Partner with sales to research target accounts, understand buyer pain points and deliver tailored marketing assets to drive engagement.
Campaign Execution
- Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos
- Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.
- Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.
- Measure and report on campaign performance, identifying actionable insights to improve outcomes.
- Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.
- Continuously test and iterate to maximize ROI on all marketing activities.
Why Join Us?
This is an opportunity to lead the marketing strategy for a high-growth software company at the forefront of Augmented Reality (AR) innovation. As industries like aerospace, defense, aviation, and advanced manufacturing transform, Scope AR is disrupting how large enterprises empower their frontline workforce. By joining us, you’ll play a key role in driving the adoption of cutting-edge technology that enhances operational efficiency, reduces errors, and revolutionizes training processes.
You’ll work directly with leadership in a collaborative and innovative environment, with the freedom to make an immediate impact and help shape the future of how these industries enable their teams.
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