DESCRIPTION
Are you interested in being part of team that is helping Amazon the emerging market cloud gaming segment? Are you the kind of person who thrives in an environment where you get to invent on behalf of customers every day? Bring your entrepreneurial mindset and drive to the Luna Gaming Sales and Marketing team as we grow our customer base and deliver new products and features to gamers in this emerging, high-potential market segment.
The successful candidate will be a blended balance of entrepreneur, media strategist, innovative thinker, project manager, relationship builder, and analyst. In this role you will own new customer acquisition and growth efforts for Luna Gaming world-wide. This role will support our go-to-market strategy for launches, own campaign management and optimization, define the investment framework approach, build measurement capabilities and experimentation to new channels and scale Paid Media, Paid Social, and Amazon.com/On-device campaigns. Reporting into the Head of Marketing, you will collaborate with Finance, Creative, Product, Engineering, internal Amazon partners, and BI to deliver on new acquisition goals and be required to present learnings & insights to leadership. You will formulate marketing initiatives that are deeply backed by data and have experience driving customer growth for a new a business.
About You: You think customer-first and balance strategic, creative, and tactical thinking to deliver thumb stopping advertising campaigns. You apply your customer-obsessed and collaborative approach to cut through ambiguity and deliver results in a fast-paced, ever-changing environment. You have a proven record of leading and driving multiple programs to meet business objectives. You are comfortable owning a business, you are adept at balancing creativity with data and you thrive in a results-oriented culture. You are a natural leader who is an excellent written and verbal communicator and you are equally comfortable during interactions with senior leadership and your peers.
Key job responsibilities
- Act as a strategic partner between creative marketing, agencies, and internal Amazon partner teams (DSPs, devices) to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.
- Seek, evaluate, and launch strategic media opportunities and channels; serve as a thought-leader on new and innovative ways to reach and connect with our customers. Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
- Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
- Build robust tracking, attribution, and overall data infrastructure in partnership with Product/BI teams. Establish automated reporting and optimization processes and provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
- Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
- Own campaigns from end-to-end – manage budgets, targeting and segmentation, messaging, creative, measurement, and reporting.
- Experiment across platforms, conducting deep data analysis to uncover new opportunities for growth by implementing and monitoring A/B, multivariate tests to optimize for conversion and other performance/efficiency metrics.
- Maintain a thorough understanding of player acquisition trends in the global games segment.
About the team
The Sr. Marketing Manager will be part of the Luna Prime Marketing Team, which consists of integrated marketing, social, sales, go-to-market, lifecycle and partner marketing functions. As part of this team, you will help grow our customer base and deliver new products and features to gamers. The Luna marketing team looks to strikes a balance between start-up nimbleness with a bias for action, and scaled, customer-obsessed, data-driven decision making. We are collaborative in nature, and firm believers in hard work and teamwork.
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Experience managing digital display or video advertising campaigns/digital advertising data analysis and campaign optimization expertise
PREFERRED QUALIFICATIONS
- MBA
- Experience in Games Industry (supporting title Development, Release, or Live Ops)
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing agencies
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
