Website Marketing Manager - Digital Marketing - Bangalore, India

The Company

MPOWER’s borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada.

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We’re backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe strongly in our cause. For us, MPOWER’s mission is personal.

As a member of our team, you’ll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm. Ideation and implementation happen very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a “growth company for grown-ups,” where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we’re one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA

THE ROLE

Responsibilities

As a Website Marketing Manager, you will play an integral part in driving traffic, increasing user engagement, and tracking and improving overall site health. This includes but is not limited to elevating the quality of the site and its performance across a variety of facets. The ideal candidate will be a self-starter that’s impact driven and has extensive experience maintaining and elevating a B2C content driven website. Your responsibilities will include:

• Increasing traffic, engagement and key conversions through SEO best practices and quality content to reach students world-wide
• Owning SEO strategy and organic growth initiatives along with long-term site strategy and execution
• Optimizing web design, flow and content to drive engagement to maximize quality application starts
• Monitoring and maintaining website health for MPOWERFinancing.com and our International Student Network of sites including all site products to ensure optimal performance world-wide, consistent resources and ongoing reliability amongst our audience
• Working with departments throughout the organization for results-driven partner promotion
  
  

The Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 8+ years of experience managing a B2C site in financial services, consumer finance, or a similar industry
• Experience working in an international context and addressing a diverse global audience with a strong sense of cultural sensitivity is a must
• A data-driven approach that is closely aligned with the MPOWER mission and having impactful results that reach students around the globe
• A strong understanding of SEO best practices and a step-by-step approach to increasing web traffic while maintaining site health metrics and aligning with brand standards and values
• A self-starter with an ownership mindset who is comfortable juggling multiple projects at once
• Superior communication, presentation and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences
• Tech-savvy with the ability to pick up product details with ease
• Able to produce deliverables on a tight deadline amongst competing priorities
  
  

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations!

In addition, you should be comfortable working in a fast growth environment, within a small agile team, embracing fast-evolving roles and responsibilities, variable workload, tight deadlines, and a high degree of autonomy.