Senior Brand Manager

Senior Brand Marketing Manager  

Hybrid (will require some travel to our offices, 4 days in the office per month) 

Please only apply if you are based in the UK and have the right to work in the UK  

Team17 Digital is a leading, independent video games label and creative partner for developers from all over the world. Our mission is: delivering pioneering indie games that players around the world will love for a lifetime. 

At our core, we develop and publish games to bring quality gaming experiences to players across multiple platforms. We focus on premium, rather than free-to-play games, and we’ve a portfolio of over 100 games, including iconic titles such as Worms, Overcooked, Hell Let Loose and Dredge. The games we publish top the charts on most gaming platforms and we have won many awards from BAFTAs to Golden Joysticks, as well as winning Publisher of the Year at the esteemed Develop Star Awards. 

Our company is the largest and longest-standing entity within Team17 Group Plc, which is listed on the London Stock Exchange (AIM market) and includes our sister companies StoryToys and Astragon. 

What You Will Be Working on as a Senior Brand Marketing Manager? 

The Senior Brand Marketing Manager’s purpose is to drive player awareness, acquisition, and engagement across all our games to ensure commercial and player goals are met. 

You are responsible for the marketing plans across the Team17 portfolio; delivering directly for the titles you own and supporting your team’s marketing deliverables for the titles they own.  

You manage and develop a team of Brand Marketing Managers, whilst also acting as a strategic partner to Development partners and other key functions within Team17. Your focus is on collaboration internally and externally to ensure the best outcomes for our players, development partners and games. 

Your Day-To-Day 

You will take ownership for the creation & execution of product/brand marketing plans for your games, whilst overseeing the plans formulated by others in your team, for their products.  

Collaborating on departmental initiatives such as resourcing, ensuring consistency of commercial approach, ways of working with finance, sales and other departments. 

Collaborating with internal specialists, agencies and external teams to deliver unique integrated marketing plans that deliver results.  

Bring excellence in strategic and creative approach and instil a high-quality bar throughout the lifecycle of the products under your care  

Analyse and report on campaign performance throughout the lifecycle to inform strategic decision making of both live and future game releases.  

Oversee marketing deliverables, this includes planning and accounting for assets requests, press opportunities, production plans and updates to the product plan.  

Proactively analyse the games marketplace and wider entertainment industry to understand game audiences, competitors, and changes in the industry.  

Work with game teams to provide detailed marketing strategies to best deliver results for their games.  

Bring excellence in creative thought and innovative ambitions to marketing campaigns, inspiring the best in others and always placing the player and product first.  

Develop and provide personalised growth plans, mentorship and support for those in your team.  

Act as a champion of collaboration with your teammates: solve problems, elevate thinking and generate ideas. 

What You'll Need 

As a key member of our team, a collaborative mindset, passion, high energy, positive outlook and creativity are key. You are commercially minded, can operate strategically and executionally, able to identify consumer needs and develop plans against that. 

We are looking for someone who has both carved out distinctive brand marketing strategies as well as released an array of successful games. This is an opportunity to step into a leadership role and see launches through to completion as well as showing your direct reports the benefits of the experience you bring to the table both in their own campaigns and as a career development attribute.  

You will be the internal champion of your games and will drive other areas of marketing, PR, Influencer Relations, Community and Sales, to deliver innovative and effective GTM plans. 

Some key things we’re looking for:  

Previous experience releasing games onto multiple platforms, within indie or AAA space or anything in between  

Previous experience in creating and executing inventive go to market strategies to bring a diverse range of games to market.  

An analytical mindset, with the ability to synthesize data, market trends and user feedback to assist the team in creating insightful product features  

Strong communication skills and a natural ability to influence. You should be a proactive, savvy and effective cross-functional driver  

Strong ability to multi-task and prioritise  

Positive attitude, engaged work ethic, and the ability to work in a highly collaborative team environment  

Line management experience 

What's In It For You? 

Annual Bonus, pension matched up to 8%, Share Save Scheme and £1000 of free shares for all Teamsters! 

Dedicated learning time - In addition to organised learning and conferences, you will have 6 days per year for self-directed learning. 

BUPA private medical insurance including cover for pre-existing conditions and BUPA Dental 

Work Anywhere! From home, via one of our 3 offices or a combination of the two. 

Game Console loans of up to £500, Game Keys, free use of arcade games, pool tables, Gaming competitions. Oh and look out for a range of treats sent to your home throughout the year celebrating Life at Team 17 and our successes! 

The Interview Process 

Screening call with Talent Acquisition.(Teams) 

Interviews with Head of Marketing and Key Stakeholders. (Teams). 

Case-study based interview with Marketing & Development Partner. (In-person).  

Find out more about us:  

Check out our Careers portal, where you can take VR compatible tours of our offices and meet our teams: Team17 Your World  Join our Team17 Careers Discord channel, find out more about our work communities and access interview support: Discord Team17 is an equal opportunities employer with a commitment to building a diverse workforce, representative of the world we live and game in!  

Team17 is an equal opportunities employer with a commitment to building a diverse workforce, representative of the world we live and game in! Accessibility is at the heart of our games and we reflect that in how we operate as a business. We can provide suitable adjustments for you during our recruitment processes from audio support to extra time on assessments. Should you require adjustments or flexible arrangements to interview, or take up a role at Team17, please let us know in the notes section of your application and be reassured that this will not affect your application.