Director, Planning
Job Summary
Job Description
The Director, Planning role involves understanding media channels and coordinating across multiple media disciplines, particularly focusing on TV, CTV, Social, and Digital. Responsibilities include designing integrated media plans, overseeing client communications, managing deliverables, analyzing competitive landscapes, managing media budgets, and guiding media channel selection. The candidate will manage a large Media Budget and Flowchart. The job requires 8+ years of experience in a large agency setting with a strong understanding of media planning, buying, and relevant tools.
Must have:
- 8+ years of experience in a large agency setting.
- 8+ years of media planning and buying experience in TV, CTV, Social and digital landscape.
- Experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, and Media tools.
- 3+ years of experience of leading direct reports in a large agency setting.
- Understanding of planning sponsorship campaigns on a national level.
Good to have:
- Experience promoting collaborative relationships with other teams.
- Comfortable working with budgets/numbers and understanding mathematical concepts.
- Bilingual English/Spanish
Perks:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
2 skills required
Job Details
Job Description:
Responsibilities:
- Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital
- 8+ years of experience with upper funnel media awareness campaigns
- Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort overseeing and communicating directly with clients on questions and media plans
- Evaluate timelines and manage daily deliverables
- Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Manage a large Media Budget and Flowchart
- Guide media channel selection and forward think on new opportunities
- 8+ years of total experience in a large agency setting
- 8+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
- 8+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
- 3+ years of experience of leading multiple levels of direct reports in a large agency setting
- Understanding of planning sponsorship campaigns on a national level
- Experience promoting collaborative relationships with other teams
- Comfortable working with budgets/numbers and an understanding of mathematical concepts
- Bilingual English/Spanish
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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