About tonies:

tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

We are seeking a visionary and strategic Director of Product to lead and grow our Accessories category. In this senior leadership role, you will be responsible for defining and executing a comprehensive strategy to establish tonies' accessories as a significant contributor to global revenue. You will drive category strategy, innovation, and global go-to-market plans, while leveraging a deep understanding of softlines product development, the accessories marketplace in North America and Europe, supply chain optimization, and brand partnerships. As the leader of the accessories business, you will be charged with delivering strong growth while meeting margin and profitability targets.

Your tasks and responsibilities will include:

• Develop and execute a global multi-year roadmap for accessories, aligned with the core ecosystem, using consumer and retail insights to optimize positioning and pricing.

• Drive product development of high-margin, high-attach-rate accessories, implementing fast test-and-learn cycles, prototyping methods, and factory engagement to meet cost targets.

• Lead strategic partnerships with third-party manufacturers to expand the portfolio and collaborate with licensing to validate consumer demand and enhance brand positioning through strategic brand collabs.

• Manage supplier relationships and negotiations, ensuring financial and timing goals are consistently met.

• Collaborate with market teams to adapt product strategies to local needs and maximize performance across different regions.

• Define and execute go-to-market strategies, including retail, e-commerce, pricing, bundling, and upselling tactics to increase customer revenue and attach rates.

• Work closely with senior leadership, marketing, sales, research, and other stakeholders to align product initiatives with business goals.

• Define and track key performance indicators (KPIs) to measure product and portfolio success, and drive continuous improvement. 

What we are looking for:

• **Candidates must be currently located in one of the following locations: UK (London), France (Paris), US (Boston), or Germany (preferably Düsseldorf), and able to meet the hybrid work requirement of being in the office at least 40% of the time each month.**

• 15+ years in consumer brands for electronics, toys, or adjacent industries with a focus on accessories and soft goods.

• Proven track record of scaling accessories as a meaningful revenue stream in a global organization.

• Strong expertise in product development, go-to-market strategies, and P&L ownership.

• Experience working across retail, DTC, and marketplace channels.

• Data-driven mindset with a deep understanding of pricing, attach rates, and consumer purchasing behavior.

• Excellent leadership and stakeholder management skills to drive cross-functional collaboration.

• Excellent English skills required.

Why tonies?

Benefits vary by location; the details below apply to our Germany-based roles.

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.