Freelance Associate Creative Director, Copy

1 Month ago • 6 Years + • $100 PA - $110 PA

Job Summary

Job Description

As a freelance Associate Creative Director, you will bring a creative voice and strategic thinking to projects. You will create concepts, develop interactive solutions, and work on marketing and social platform strategies. You will lead creatives, build client relationships, and embrace company values. You will demonstrate knowledge of the industry, ideate and execute deliverables, and craft campaign ideas. You will also guide the creative team, prepare and present ideas to stakeholders, and provide mentorship.
Must have:
  • 6+ years of copy experience.
  • Exceptional writing skills for various projects.
  • Excellent presentation skills.
  • Creative thinking with attention to detail.
  • Understanding of social trends and digital opportunities.

Job Details

As a freelance Associate Creative Director, you bring a creative voice with strategic thinking to projects. You have a diverse array of experiences to bring to the role—from conceptual development to client relations to the execution of creative deliverables. You’ll create and communicate concepts, dig into marketing and social platform strategies, and develop interactive solutions to deliver excellent digital and social experiences.  

Leading creatives and working alongside multidisciplinary leads—in strategy, account, technology, and project management—doesn’t faze you. You build strong client relationships with expertise, and work to push big thinking in the digital space. Most importantly, you embody and embrace our values—to be honest, inspired, drive, passionate and real—in everything you do.   


You Will:  

  • Demonstrate comprehensive knowledge of brand and the overall industry via concept, copy, and execution. 
  • Ideate and execute on deliverables that includes but is not limited to social, digital, video, experiences, and content. Often alongside an ACD, Art partner.
  • Craft campaign ideas for client projects that are digital-first and social by design.
  • Build and guide the creative team around account needs and vision.
  • Prepare and present creative ideas to project stakeholders, such as clients and integrated project leads.
  • Take direction from internal and integrated creative leaders.
  • Partner with multidisciplinary teams including account, strategy and project management to ensure that projects tasks and timelines are clear.
  • Provide regular team mentorship and constructive feedback, especially within the copy discipline.
  • Juggle multiple projects simultaneously, managing day-to-day needs and providing direction creative team as needed.
  • Work closely with production partners and vendors to coordinate and complete projects on time and with exceptional craft. 
  • Improve upon creative department methods, problem-solving models, and best practices.
  • Promote a culture of excellence and accountability.  

You Have:  

  • 6+ years copy experience.  
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
  • Excellent presentation skills.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of social trends and digital opportunities.
  • Experience with brainstorming, campaign development, creative brief development, and creative execution.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
  • Solid knowledge and appreciation for the distinction between creative expression and commercial reality. 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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