Global Brand Manager

Bandai Namco Entertainment Europe (BNEE) is a leading global publisher and developer of entertainment content for platforms including all major video game consoles and PC.

BNEE is building its reputation with franchises such as ELDEN RING, LITTLE NIGHTMARES™, and THE DARK PICTURES ANTHOLOGY.

Part of the Japanese Bandai Namco group, an entertainment industry leader with a presence in video games, toys and amusement parks, Bandai Namco Entertainment Europe has 15 international offices with operations in 50 countries around the world.

Our company motto is ‘Fun for all into the future’!

Within the EMEA Headquarters, you will join the Content Creation & Publishing (CCP) department under the responsibility of the CCP Director.

You will define and carry out the marketing strategies for a group of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.

You will outline strategy, identify key communication pillars, create and provide a marketing key beat roadmap, promotional assets, communication tools and general support to global and regional marketing teams.

Your main responsibilities include (non-exhaustive list):

Definition and implementation of the Brand strategy

• Define and carry out the brand strategy across worldwide territories, ensuring that it is pertinent and applicable to all global and regional offices
• Define the main strategic pillars in coordination with the developer and the Publishing team
• Identify the positioning of new products within existing brand segments
• Team up with Global Producer(s) to form a 360° duo to follow and shape the game’s development process according to marketability’s best practice
• Ensure optimal project coordination throughout internal teams (dev team, Production, BNEE Go-To-Market, Sales, Printed Materials…), regional Brand Managers / Product Managers from other Bandai Namco groups (BNEI, BNEA and BNE Asia), PR / Social Media, Digital Marketing, 1st parties, licensors, etc. to maximize the brand awareness and sales.
• Create and manage internal coordination tools (assets calendar, pre-order follow-up…) to meet all Marketing & Communication milestones
• Manage the marketing budget for each title; follow up sales in volume/value, revenue and margin

Support and promotion:

• Able to present the project at different phases of its life cycle to various committees (Publishing Committee, Editorial Committee, etc.)
• Work with the relevant stakeholders (Production, Finance, Operations) on product P&Ls (full products and special editions such as Collector’s Editions) to ensure the right level of profitability for each title
• Optimize digital revenues & promotional synergies with physical products, cross-platform partnerships, etc. in collaboration with the Sales teams worldwide with the support of the Global Associate Brand Manager
• Collaborate with the Transmedia Manager, Licensing Department & BNEE e-store to maximize the brand exposure and secure partnerships with external licensees with the support of the Global Associate Brand Manager

• 8+ years of experience as a Brand Manager in the gaming business, and within a multi-national, multi-brand company
• Experience in launching AA or AAA games, on PC & console platforms
• Outstanding knowledge of the videogame and entertainment industry
• High command of English
• Excellent organization and time management ability
• Ability to manage multiple complex projects in parallel
• Flexibility
• Diplomacy and good communication skills so that you can adapt to international and various audiences
• Strong team spirit
• Ability to work autonomously with little supervision and without being afraid of taking initiatives
• Creativity, passion for all entertainment forms
• Willingness to travel on business required

Sounds interesting?

Please send us your CV and cover letter in English (applications submitted in other languages will not be reviewed).

Additional Information

Job location: 15 rue Félix Mangini, 69009 Lyon – France / This position is not eligible to full remote

Start date: asap

Contract: full time (permanent)

Remuneration: fixed and variable compensation

Benefits: flexible working hours, 2 teleworking days per week, lunch vouchers, profit sharing, reimbursement of public transportation costs, work council advantages (gift vouchers, discount on services...), nice building with various facilities (gym room, gaming room, nap room, car / bike / scooter parking, cafeteria and coffee corners…)