This role is responsible for driving the holistic revenue strategy of the company, from ideation, planning, release, and monitoring all revenue activations. The candidate will be responsible for continuous analysis and optimization on revenue flows, liaising with cross-functional local teams to ensure an optimized revenue funnel. Additionally, the candidate will be responsible for driving in-depth user research (both quantitative and qualitative), as well as conducting continuous competitor research/benchmarking for revenue optimization objectives.