Product Manager, Ads Platform (Ad Targeting)

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

At Netflix, we want to entertain the world and are constantly innovating how entertainment is imagined, created, and delivered to a global audience. We currently stream content in more than 30 languages in 190 countries, topping over 230 million paid subscribers. 

to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply immersed audiences.

Our Team:

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers. 

Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

We are looking for a Product Manager in the advertising space who is excited to join us on this journey.

About the Role:

This PM will be responsible for Netflix’s ad platform. This includes Netflix’s ad serving and delivery infrastructure, as well as the ad platform interface used by Netflix Ads teams. This PM will:

• Partner with engineering and design teams to launch products that meet the needs of both advertisers and Netflix’s account and ad operations teams

• Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most reliable and performant ad server for managing streaming inventory

• Specify product requirements that are relevant for ML and data engineers to consider e.g. feature development, freshness of algorithm, precision of recommendation

• Develop a deep understanding of the business and product metrics, and how they are affected by improvements to algorithm metrics 

• Collaborate closely with Data Scientists in designing effective AB tests for evaluating algorithm improvements 

• Collaborate effectively with cross-functional PM groups  to drive the right experience leveraging algo/ML capabilities as necessary

• Collaborate with cross-functional teams in sales, ad operations, marketing, strategy, policy, and legal to bring products to market and increase adoption

We’re seeking a candidate who has:

• 7+ years of Product Management experience with a proven record of successfully launching and scaling platforms

• Delivered a roadmap and executed on video ad servers and delivery products. 

• Has a thorough understanding of the video ad ecosystems, including CTV experience and familiarity with ad serving design and delivery infrastructure. 

• Has experience collaborating with Insights, Design, Engineering, Data Science, and other Product Teams. 

• Has enabled A/B innovations and/or enabled advertiser experimentation.

• Has familiarity with legal compliance and changing landscape of ads regulations around the world.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000 - $725,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.