Manager, Marketing Operations

2 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

The Marketing Ops Manager at Blink Health will execute B2B marketing campaigns, manage marketing channel operations, support marketing tooling decisions, create marketing and sales assets, and coordinate conferences and events for BlinkRx. Responsibilities include executing co-branding campaigns with pharmaceutical partners, planning Blink Health's presence at industry conferences, overseeing marketing operations processes and tools, optimizing marketing processes, supporting cross-functional teams, monitoring campaign performance, and providing insights for improvement. The ideal candidate will have 3-5 years of experience in marketing operations, preferably in B2B healthcare or technology with startup experience. Strong project management, problem-solving, collaboration, and communication skills are essential.
Must have:
  • 3-5 years marketing ops experience
  • B2B healthcare/tech experience preferred
  • Marketing campaign execution & measurement
  • Project management & multi-tasking skills
  • Strong problem-solving & process improvement
  • Excellent collaboration & communication skills

Job Details

Company Overview:

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.  Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. 

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. 

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

The Role: Manager, Marketing Ops (Remote)

As a Marketing Ops Manager, you will support and execute marketing operations to drive awareness of the BlinkRx brand and value proposition. You will be responsible for executing B2B marketing campaigns, owning marketing channel operations, supporting marketing tooling decisions, creating marketing and sales assets, and managing and coordinating conferences and events for BlinkRx. 

Your objectives:

  • Execute successful co-branding campaigns with pharmaceutical partners to support our Growth team, elevate the BlinkRx brand, and support partner objectives
  • Plan and manage Blink Health’s presence at industry conferences and events, ensuring alignment with marketing goals and company strategy
  • Oversee marketing operations processes, tools, and systems to streamline workflow and improve efficiency

 

Your responsibilities:

Execute campaigns across channels and audiences to deliver meaningful and informative content to target audiences where they prefer to connect

  • Collaborate with pharmaceutical partners to execute co-branded marketing campaigns, ensuring alignment with both BlinkRx and partner brand guidelines
  • Plan and execute Blink Health’s participation in industry events and conferences, from booth design to promotional materials and logistics
  • Manage the development and execution of marketing events, including virtual events, webinars, and in-person engagements
  • Optimize marketing processes and operations, including project management, tools, and systems to ensure smooth execution of campaigns
  • Support cross-functional teams to execute marketing strategies by providing operational support, ensuring deadlines are met and resources are allocated effectively
  • Monitor performance of campaigns and events, providing insights and recommendations for continuous improvement

 

A successful applicant will fit the following criteria:

  • 3-5 years of experience in marketing operations or a related role, preferably within B2B healthcare or technology, with startup experience highly preferred
  • Experience managing and optimizing marketing tools and platforms (e.g., CRM, email automation, analytics tools)
  • You have direct and applicable experience designing, executing, and measuring marketing campaigns
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously
  • Excellent problem-solving skills, with a strong focus on process improvement and operational efficiency
  • Strong collaboration and communication skills, with experience working cross-functionally with teams such as sales, product, and marketing
  • A bachelor’s degree in Marketing, Business, or a related field

 

Why Join Us:

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population.  At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year.  Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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