Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

1. Event Planning and Content Operations: Plan and organize high-quality meeting events (such as buyer-seller matching sessions, keynote speeches, and industry forums) based on the exhibition theme and buyer needs. Write and optimize promotional content for the exhibition, including website copy, press releases, and new media posts. Design attractive event highlights to enhance the exhibition's brand influence and participation.

2. Audience Recruitment and Relationship Maintenance: Develop and implement an audience recruitment plan, focusing on target groups such as corporate procurement, HR, and administrative personnel. Attract high-quality buyers to participate in the exhibition through online and offline channels (email, new media, and phone invitations). Maintain a core audience database and establish long-term relationships with medium and large-sized enterprises.

3. Speaker Invitation and Meeting Management: Screen and invite industry experts and corporate executives as speakers, and design meeting agendas that meet market demands. Maintain good communication with speakers, coordinate their presentations and on-site arrangements, and ensure the smooth progress of the meetings. Be responsible for the execution and management of the meeting venue, solving any unexpected issues to ensure the effectiveness of the event.

4. New Media and Marketing Channel Management: Develop and implement new media operation strategies to increase exhibition exposure through platforms such as WeChat Official Accounts and LinkedIn. Analyze the effectiveness of various marketing channels and continuously optimize promotional strategies to improve audience participation rates.

5. Data Analysis and Reporting: Track key data indicators related to audience recruitment and event participation, and regularly report on the effectiveness of marketing activities to senior management. Combine market feedback and data to propose improvement suggestions and enhance exhibition audience satisfaction and market coverage.

• Bachelor's degree or above, preferably in marketing, advertising, communication, or related fields.

• Over 5 years of experience in market promotion, event planning, or meeting management. Familiarity with B2B exhibitions or industry events is preferred. Experience in independently managing events from planning to execution is required.

Competency Requirements:

• Planning Ability: Capable of independently completing the full planning process of meeting events, including topic design and speaker invitation.

• Content Writing Ability: Possess excellent content writing and editing skills to accurately convey the value of the exhibition.

• Communication and Coordination Skills: Skilled at collaborating with various parties, including speakers, audience members, and suppliers, to solve complex problems.

• Data-Driven: Capable of analyzing data and using it to optimize marketing strategies.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: (Talent Partner to complete with regionalised benefits list)

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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