Marketing Manager, B2B eBooks New Business & eCommerce

• Identification and mapping of new business growth opportunities and market segments in collaboration with the Strategic Marketing Lead. 

• Translating B2B marketing strategies into actionable and measurable marketing plans that drive lead generated revenue and B2B eCommerce revenue from new customers/audiences. 

• Performance-driven utilization of the marketing channel mix and tactics, with a strong emphasis on automation and data-driven efficiency. 

• Target-group-oriented development of content for campaigns and projects. 

• Collaborate with other teams in Marketing Planning to streamline processes and create one overall marketing calendar.  

• Ongoing reporting against revenue and set KPIs including definition of measurements and benchmarks for campaigns & programs and evaluation of performance. 

Experience:

• Proficient in managing marketing campaigns and projects focused on new business development. 

• Solid experience in digital marketing, preferably in B2B.  

• Experience in managing multiple assignments simultaneously, anticipating required activities/tasks, and working according to changing priorities and deadlines.  

• Candidate should show proven, strong teamwork skills. 

• Ability to partner with different levels and units throughout the organization.  

• Flexibility and openness to innovative ideas. 

• Comfortable to work to deadlines and within budget.  

• Demonstrated ability to work in global environment.  

• 3+ years marketing experience. STM sector experience is an advantage. 

• Strong competence in project management 

• Strong analytical skills and high focus on performance and ROI  

• Excellent digital marketing and customer-centric skill set 

• Adaptability based on campaign performance, changing environments, and results monitoring 

• Strong communication and collaboration capabilities 

• Ability to work well in a matrix and cross functional team structure  

• Excellent presentation and interpersonal skills  

• Positive attitude towards and actively driving change  

Bachelor’s degree in marketing or closely related field or equivalent professional experience. 

The position is offered in Dordrecht, based on a hybrid working model and a full-time, permanent contract.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion 

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For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/