Marketing Manager - Preschool Entertainment (US Marketing)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market.  The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy for the U.S.  The Marketing Manager for the Preschool Entertainment business will provide leadership around marketing, business operations and customer management activities for the brands and product line to achieve financial growth and profit targets.  Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brands forward. 

The Opportunity: 

The Marketing Manager role will focus on driving growth for Mattel’s Preschool Entertainment Brands, reporting directly to the Vice President of US Marketing. This position offers an exciting opportunity to shape the future of our beloved preschool brands in a highly competitive market. You will play a key role in enhancing the relevance of our owned IP by connecting with a new generation through engaging content and innovative product offerings.

As consumer media habits continue to evolve, we are committed to adapting our marketing strategies to stay ahead, making this a dynamic position for a marketing professional who thrives on staying current and creating impactful campaigns.

In this role, you’ll lead the day-to-day operations of the brand, translating insights into actionable recommendations and collaborating with cross-functional teams to bring them to life. Strong communication and presentation skills are essential for success, as you’ll be presenting to internal stakeholders and externally to Retail Buyers during key show cycles.

This position includes one direct report: an Associate Marketing Analyst.

What Your Impact Will Be: 

• Manage day-to-day marketing activities, including insights collection and synthesis of performance or brand/products
• Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the US market
• Drive marketing execution by leading a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, IMC, etc. 
• Manage annual budgets for media and non-media activities
• Coach and develop a direct report

What We’re Looking For: 

• Minimum 8 years’ experience (6 with MBA) in consumer or brand marketing
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, attention to details, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present actionable insights to leadership and business executives.
• People management experience preferred
• Bachelors degree in marketing, business or related field; MBA preferred

The annual base salary range for this position is between $118,000 and $147,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights