Marketing Operations Manager

1 Month ago • 6 Years +

Job Summary

Job Description

The Marketing Operations Manager will be responsible for building, managing, and executing marketing campaigns using Marketo and other tools, leveraging AI and automation. This role involves driving outbound campaigns, implementing strategies to generate opportunities and revenue, and analyzing marketing efforts for data-driven decision-making. Key responsibilities include managing marketing programs, utilizing developer-friendly tools, implementing segmentation strategies, coordinating email campaigns, managing the marketing calendar, applying AI and automation for ABX use cases, lead generation and sales outreach, running experiments, and developing agile processes. This position requires a candidate with strong analytical skills and the ability to work in a fast-paced environment. The role requires a minimum of 6 years of experience in marketing operations or a related field.

Must have:

6+ years of experience in marketing operations.
Deep knowledge of Marketo, 6Sense, and Salesforce.
Account Based Marketing experience required.
Experience driving marketing operations strategies in a B2B software company.
Strong analytical and problem-solving skills.

Good to have:

Experience working with private equity firms.
Hands on experience with exploring GitHub for the latest open-source tools.
A working knowledge of innovative promotional offerings and marketing campaigns is essential.

9 skills required

9 skills required for this role

Add these skills to join the top 1% applicants for this job

github

data-analytics

airtable

salesforce

communication

agile-development

innovation

automated-testing

lead-generation

Job Details

Cyara is the world’s leading Automated CX Assurance Platform provider, enabling leading brands across the globe to build better customer experiences faster. Through automated testing and monitoring, Cyara accelerates the delivery of flawless customer journeys across digital and voice channels while reducing the risk of customer-facing defects. Every day the most recognizable brands, including Airbnb and NAB trust Cyara to deliver customer smiles at scale. Our promise is Customer Smiles - Delivered at Scale, and as a member of Cyara’s team, you’ll be given the opportunity to bring that mission to fruition alongside our amazing community of fun-loving forward thinkers. Interested to find out more about us? Check out: www.cyara.com

Want to know what it’s really like to join Cyara? Check out this link to meet some real Cyarans and read about their individual career journey with us: https://cyara.com/employee-profiles/

Cyara’s Values:

At Cyara, our values shape everything we do. We're passionate about Delivering Excellence by putting the customer first, collaborating globally, and always striving to improve. We take smart risks and Innovate Boldly, setting new standards and learning from every experience. Integrity First is our cornerstone—we value humility, authenticity, and respect for diversity, building trust in all we do. We Embrace Curiosity by empowering you to experiment, learn, and grow in a dynamic environment. At Cyara, our values drive us forward, shaping a culture where innovation and excellence thrive.

Cyara’s Diversity, Equity, Inclusive and Belonging:

At Cyara, we are dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB). We strive to cultivate an environment where every individual feels valued, respected, and empowered to bring their whole selves to work, contributing unique perspectives and talents. Our commitment includes continuously evaluating and enhancing our policies, practices, and culture to align with our DEIB principles. We ensure a discrimination-free environment where individuals are evaluated solely on their merits and abilities, regardless of legally protected statuses such as sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. By celebrating our differences and championing inclusivity, we enrich our organization, make more thoughtful decisions, and drive collective success.

Cyara is looking for a Marketing Operations Manager who will be responsible for building, managing and executing marketing campaigns in Marketo. This role is expected to leverage AI and automation as well as modern developer and AI tools to maximize scale, scope and effectiveness of campaigns and activities.

If you live at the leading edge of tech, are passionate about modern marketing operations tools, AI, automation, integrations and have a working understanding of lead lifecycles and practical sales and marketing processes, we want to hear from you.

You will help us drive strong outbound campaigns and implement strategies to generate opportunities and revenue. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts and make data driven decisions.

Roles and Responsibilities

Let’s talk about the role and responsibilities
Responsible for building and managing Marketing Programs via Marketo, 6Sense and leveraging other Marketing tools.
Leverage modern, developer-friendly tools such as data management and automation platforms to build a highly efficient, scalable, and customizable marketing and sales automation ecosystem.
Segmentation strategies including data enrichment, content personalization and customization at scale.
Email and campaign coordination as Single Point of Contact.
Managing the Marketing Calendar of campaign activity.
Leveraging AI and automation to shape and execute scalable solutions for ABX related use cases (ex. finding people in our target personas in a given account), lead generation use cases (ex. Executing personalization/customization at scale); Sales outreach use cases (ex. Look alike list building) and the like.
Running experiments to optimize content, whitespace messaging, targeting and more.
Leveraging intent data and driving lead nurturing and lead lifecycle programming leveraging AI and automation.
Be a thought leader about applying AI and automation across other marketing teams including Growth Marketing, Product Marketing and creative.
Working to help shape supports for SDR initiatives.
Build and continuously approve agile processes, best practices, templates and checklists.

Skills/Expertise

6+ years of experience in revenue operations, sales operations, or marketing operations, required.
Deep knowledge of Marketo (Measure and Engage), 6Sense, and Salesforce required.
Bachelor's degree in business, marketing or related field.
Account Based Marketing experience required.
Passion for AI and automation and hands on experience with exploring GitHub for the latest open-source tools, integrations, and community-driven projects and their practical applications. (Clay, Nook, Airtable, N8N and similar.)
A working knowledge of innovative promotional offerings, sales and marketing aligned plays as well as online and offline marketing campaigns is essential.
Experience driving marketing operations / demand generation strategies in a B2B software company.
Entrepreneurial spirit rooted in strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Experience working with private equity firms or in a private equity-backed company is a plus.
Self-starter that takes initiative to do what is needed and can see the big picture/long term strategy.
Ability to work effectively in a fast-paced, dynamic environment.

Why you should join us:

At Cyara you’ll have the opportunity to work with a group of people who share common goals, are driven by a similar passion, and value the expertise of their peers. Cyara is committed to being an equal opportunity employer, focused on building and maintaining a diverse, inclusive and authentic workplace; and a work environment that is free from discrimination and harassment, based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy. At Cyara we appreciate and welcome the fact that our culture is living and growing as we continue to evolve over time. With this opportunity comes the chance to enjoy a flexible work environment, competitive compensation and a work culture that's results-oriented, fast-paced and focused on continuous improvement, whilst maintaining a family first, team oriented, and ever positive atmosphere.

Cyara cares for its own - you’ll feel that on your first day - and you'll get the chance to work for a global, growing company, and an all-inclusive team of innovators.

Interested? Know someone who might be? Apply online now.

Cyara are a Global Circle Back Initiative Employer - we commit to respond to every applicant.

Agencies: Thanks but we’ve got this one! Please, no phone calls or emails to any employees of Cyara outside of the Talent Acquisition team. Cyara’s policy is to only accept resumes from Agencies via the Cyara Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Cyara Talent Acquisition team before submitting any CV's. Any resume submitted outside of this process will be deemed the sole property of Cyara and, in the event, a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid