Media Buying Performance Marketer

Introduction 📖

At Hike, we’re revolutionizing gaming and tech by blending innovation and immersive experiences. With our foray into Web3 gaming, we’re exploring uncharted territories to create products that redefine fun and ownership. Join us as we make waves in this exciting new frontier.

Hike Code 📝( Our core cultural values )

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance, and much more. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Pro-Sports Team → Strength-based, results driven with a "team-first" attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Move Fast & Be Dynamic→ Ruthless prioritization & move fast 🙋‍♂️
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

What We’re Looking For

• 2+ years of hands-on experience in performance marketing/media buying with a focus on ROI, revenue growth, and efficiency ITop Talent in Every Role 
• Proven success managing and optimizing ₹3–4 Cr+ monthly budgets across direct, affiliate, and programmatic channels IOwner not a Renter 
• Hands-on experience with influencer marketing from a performance lens — ideally involving paid amplification, tracking, and ROI evaluation.I Be Insatiably curious & keep Improving
• Deep familiarity with MMPs (Appsflyer/Branch) — including attribution setup, event tagging, and fraud monitoringI Think Deeply & Exercise Good Judgement
• Strong proficiency in Tableau or equivalent BI tools — able to translate raw data into insights and actions.I Think Deeply & Exercise Good Judgement
• Highly analytical with a data-first, performance-obsessed mindset and a clear understanding of funnel metrics.I Customer Obsession
• Creative sensibility with a good eye for ad formats, messaging, and user hooks that convert.I Build & Make Magic
• Strong attention to detail in campaign setup, reporting, and performance attribution.I Pro-Sports Team
• Experience in real money gaming, e-commerce, or other high-volume transaction apps is a strong plus. I Move Fast & Be Dynamic
• Excellent communication and stakeholder management skills, both internally and with external media/influencer partners. I Pro-Sports Team
• Working on Channels: DSP’s, Direct Media, Affiliates, Influencer Performance I Customer Obsession

What You’ll Do 📲

• Operations Own and execute full-funnel performance marketing strategy across direct buying, affiliate networks, DSPs, and influencer-driven paid campaigns.
• Operations Manage and optimize media budgets of ₹3–4 Cr+/month, with a sharp focus on CAC, ROAS, retention, and LTV.
• Operations Plan and manage influencer-led media amplification, working with influencer teams or platforms to drive measurable performance impact.
• Operations Collaborate closely with creative and content teams to build and scale compelling, scroll-stopping ad creatives, grounded in user insights.
• Operations Own attribution accuracy and data hygiene, ensuring flawless campaign tracking, UTM consistency, event mapping, and fraud controls via MMPs.
• Operations Build and nurture high-impact partnerships with publishers, ad networks, affiliates, and influencer platforms.
• Strategy Scale high-quality user acquisition using ROI-positive strategies across multiple cohorts and geographies.
• Strategy Lead structured experimentation and A/B testing for creatives, targeting strategies, bid types, and channel mixes.
• Strategy Track media trends and emerging platforms, staying ahead of the curve on new performance channels and best practices.
• Analytics Run daily data-driven performance analysis using tools like Tableau, internal dashboards, and MMPs (Appsflyer/Branch) to drive smart, actionable optimizations.
• Leadership Deliver sharp performance insights with attention to detail, ensuring clean reporting and actionable feedback for internal and external stakeholders.
  
  

💰 Benefits → At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.