마케팅 커뮤니케이션(콜라보/PR 제휴 방향)-한국 Marketing Communications Manager(Public Relations/Promotion)- Korea

2 Months ago • 3-10 Years • Public Relations

About the job

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Job Description

HoYoverse is seeking a Marketing Communications Manager with 3+ years of experience in planning publicity strategies and campaigns, managing promotions/partnerships based on game IP, seeking partnership opportunities, and writing press releases. Must have experience in integrated marketing strategies and go-to-market plans.

Must have:

Publicity Strategies
Game IP Promotion
Integrated Marketing
Go-to-Market Plans

Good to have:

Commercial Role
Business Communication
Analytical Skills
Cross-Functional Teams

Perks:

Global Team
Immersive World

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Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
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Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
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In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

[주요 업무]

1. 기업 및 제품의 언론 홍보전략 수립

2. 게임 IP 기반 콜라보레이션/제휴 기획 및 검토

3. 제휴 파트너십 발굴

4. 보도자료 등 미디어 전달용 자료 작성 및 미디어 케어

[필수 자격요건]

1. 해당 직무 3년 이상의 경력 보유자

2. 학사 이상 학력

3. 전반적인 브랜드 마케팅(브랜딩, 광고, 프로모션, 이벤트 등) 업무 유경험자

4. 다양한 이해 관계자들과 진행되는 프로젝트 기획, 운영 능력이 있으신 분

[우대사항]

1. 기업 제휴 및 프로모션 경험이 있는 분

2. 중국어 혹은 영어 중 1개 언어로 비즈니스가 가능한 분

3. 유연한 사고방식, 우수한 문제 해결 능력을 보유하신 분

4. 협업/커뮤니케이션 능력을 갖추고 협상 능력이 뛰어나신 분

5. HoYoverse 게임 유저이거나, 게임에 대한 이해도가 높으신 분

[Responsibilities]

1. Planning publicity strategies and campaigns

2. Planning and managing promotions/partnerships based on our game IP

3. Seeking opportunities for partnerships

4. Writing and producing presentations, articles, press releases, and communicating with the media

[Qualifications]

1. Bachelor’s degree and above

2. Experience developing integrated marketing strategies and executing go-to-market plans

3. A team player and collaborator in a fast-paced global cross functional environment

4. 3+ years of relevant experiences

[Preferred Qualifications]

1. Experience of working in a commercial role in an organization

2. Proficient business-level communication in English or Chinese

3. Strong analytical skill sets and capacity to solve unexpected situations

4. Capability to work cross functionally across various teams

5. Passionate about the game industry or HoYoverse Games

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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About The Company

HoYoverse

42 Active Jobs

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.

Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.