Community

Home >

Jobs >

Product Marketing Manager, Google Play Platforms and Devices

Product Marketing Manager, Google Play Platforms and Devices

1 Week ago • 6 Years + • Marketing • Product Management

About the job

2 skills required for this role

Add these skills to join the top 1% applicants for this job

feature-prioritization

cross-functional

Job Description

As a Product Marketing Manager for Google Play Platforms and Devices, you will develop and implement comprehensive go-to-market (GTM) strategies, shaping feature launches and influencing the product roadmap. Responsibilities include market research, competitive analysis, crafting compelling product messaging and positioning, ensuring alignment of marketing initiatives, and working closely with cross-functional teams (Product, Engineering, Business Development, etc.). You'll leverage consumer insights and data to enhance customer experience, manage multiple projects simultaneously, and contribute to the growth of a loyal user base. The role demands strong problem-solving, analytical, and communication skills, along with comfort in ambiguous environments. You will be involved in all aspects of the product's marketing journey, from positioning and naming to feature prioritization and external communication.

Must have:

Bachelor's degree or equivalent experience
6+ years consumer product marketing experience
Cross-functional project management
GTM strategy development
Consumer insights utilization
Compelling messaging & positioning

Good to have:

Experience in digital entertainment or gaming
Loyalty program experience
Strong analytical and problem-solving skills

Perks:

Bonus
Equity
Benefits

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of consumer product marketing experience.
Experience managing cross-functional or cross-team projects.

Preferred qualifications:

Experience working closely with Product and Engineering to develop GTM strategies and align on hero features.
Passion for consumers and consumer experiences, with a demonstrated ability to utilize consumer insights and data to improve the customer experience
Strong project management skills with ability to manage simultaneous projects across multiple internal cross-functional stakeholders.
Problem solving and analytical skills with the ability to process analysis to simple communications.
Experience working in digital entertainment or gaming, and on loyalty programs.
Comfortable with ambiguity and self-directing their projects in an unstructured environment.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will shape the go-to-market strategy for feature launches, landing key moments and helping influence the road-map. From positioning, naming, competitive analysis, feature prioritization and external communications, you’ll help shape the voice of the product and help it grow a loyal consumer base. Effective partnership with internal cross-functional teams is critical in this role. You’ll be working closely with Product, Engineering, Business Development, Merchandising, Developer Marketing, Brand and more.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about

Responsibilities

Develop and implement comprehensive GTM strategies, land key launch moments and influence product road-map.
Conduct market research and competitive analysis to identify target audience and messaging opportunities.
Craft compelling product messaging and positioning, and recommendations for product improvements based on user insights and market analysis.
Ensure alignment and execution of marketing initiatives.

View Full Job Description

$132.0K - $196.0K/yr (Outscal est.)

$164.0K/yr avg.

Worldwide

Upload your resume, increase your shortlisting chances by 80%

About The Company

Google

3344 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.