Regional Marketing Intern - Barbie

2 Weeks ago • All levels

Job Summary

Job Description

The Regional Marketing Intern will support the Regional Barbie team in developing regional strategies and analyzing the EMEA market and competition. Responsibilities include assisting with brand strategy and product line creation, supporting new product launches, analyzing the toy market and competition, benchmarking across EMEA countries, working with local Sales, European Customer Marketing and Market Research, managing product information across Mattel tools, and providing administrative support. This internship offers the opportunity to discover different perspectives and accelerate career growth.
Must have:
  • Bachelor's or master's degree in Marketing or related fields
  • Fluent in English
  • Strong Microsoft Excel and Office skills
  • Analytical skills
Good to have:
  • Previous experience in Marketing or similar departments
  • Learning agility & creativity skills
  • Organizational skills & attention to details
  • Curiosity and eager to challenge the status quo
  • Team player
  • Multicultural mindset & respectful

Job Details

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel Iberia is currently seeking for a passionate intern for our office in Barcelona, who is eager to learn and develop himself or herself in a multinational and challenging environment.

We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen. Through your experience at Mattel you will be able to discover your inner spirit by seeing the business from different perspectives and accelerate your career growth.

Do you want to be part of it?

What Your Impact Will Be: 

You will support the Regional Barbie team on the development of regional strategies, assets creation & analysis of the EMEA market and competition.

Some of your main responsibilities will be:

  • Support with creation of brand strategy and product line for EMEA.
  • Support the launch of new products.
  • Analysis of toy market and competition.
  • Cross benchmark across EMEA countries to better understand the opportunities.
  • Work close with local Sales, European Customer Marketing and Market Research to drive sales, revenue and market share.
  • Management of product information across Mattel tools.
  • Administrative support.

Qualifications

What We’re Looking For: 

  • Bachelor’s or master’s degree, in Marketing or related fields.
  • Previous experience in Marketing or similar departments is a plus.
  • Fluent in English (it is the main language you will use in your day to day).
  • Strong Microsoft Excel skills and proficiency in Microsoft Office (Word, PowerPoint and Project).
  • Analysis skills.
  • Learning agility & creativity skills.
  • Organizational skills & attention to details.
  • Curiosity and eager to challenge the status quo.
  • Team player.
  • Multicultural mindset & respectful.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities

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About The Company

We empower generations to explore the wonder of childhood and reach their full potential.


We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.


Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.


Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

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