Senior CRM Lifecycle Marketing Manager
Job Summary
Job Description
- Scale CRM programs, drive revenue growth and retention
- Leverage CRM platforms (e.g., Iterable)
- Develop data-driven campaigns with personalization
- Conduct A/B testing and data analysis
- SQL knowledge and query creation
- Cross-functional collaboration
7 skills required
Job Details
What You'll Do:
- Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and GalateaTV. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive engagement and revenue.
- Campaign Planning & Execution: Develop and execute data-driven campaigns with cutting-edge personalization automation that optimize conversion to paid customers, increase retention, drive renewals, and re-engage lapsed users.
- Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.
- Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
- A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.
- Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
- Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.
What You'll Bring:
- Strong track record of scaling CRM programs within digital businesses, directly driving revenue growth and retention.
- Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive engagement and conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale.
- You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact.
- Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.
- Knowledge of SQL and ability to make your own basic queries.
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams.
- You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results.
- You move fast and are willing to roll up your sleeves and do it yourself to get the job done.
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About The Company
We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.
At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.
We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.
Join us to build the Disney of the 21st Century!
FT1000: #8 Fastest-Growing Company in Europe 2023
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