Senior Director, Streaming (Urban)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

Our commitment to innovation extends to our cutting-edge, industry-leading streaming marketing team, which is looking for a Senior Director, Streaming to support our hip-hop and R&B artists. This position will serve as both a liaison to the business and our streaming partners. The successful candidate will be a strategic thinker with an analytical mind and the ability to serve as an advocate for UMG’s urban artists, driving initiatives that maximize their exposure and success across streaming platforms.

How you’ll CREATE:

• Focus on streaming commerce strategies to achieve optimal results

• Manage day to day activities with streaming audio/video streaming platforms

• Develop and maintain best-in-class relationships with the editorial teams at the key DSPs

• Create consumption analysis reports for weekly distribution

• Implement core strategies from business development and revenue development into the subscription streaming account category

• Communicate between label partners, accounts and operational logistics

• Manage operational logistics for digital accounts and production teams

• Manage creative process of digital tools to maximize consumption of artist’s frontline and catalog initiatives

• Improve core D2C integration of products to maximize revenue streams through the subscription streaming model

• Oversee execution of playlist strategies on streaming partners (Spotify, Apple, Google, Amazon, Pandora, etc.)

• Provide strategic analysis on listener behavior

• Develop promotion strategies to grow market share on partners thru play listing

• Create promotional plans for priority releases on streaming partners

• Analyze song performance on platforms for proper optimization

Bring your VIBE:

• The ability to analyze data and draw conclusions, make recommendations, etc.

• Must demonstrate strong skills in leading artist pitch meetings and have a proven ability to build and maintain effective, collaborative relationships with artist managers and their teams

• Outstanding communication skills, both written and verbal, and excellent diplomacy skills

• Proven ability to navigate organizations, collaborate and achieve results

• Experience with growth/expansion in the streaming space

• Minimum 10 years of experience managing projects

• Minimum 10 years of experience doing data analysis within the context of music playlisting

• Minimum 8 years of music business experience (label or distribution) specifically working within Hip-Hop and R&B genres

• Minimum 8 years of streaming platform experience at a partner or content owner/distributor

• Experience with social media management and digital marketing

• Experience in a related and relevant field dealing with content curation, data analysis and consumer behavior insights on streaming sites

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.