Senior Insight & Intelligence Manager

1 Month ago • All levels

Job Summary

Job Description

The Senior Insight & Intelligence Manager will lead end-to-end insights and analytics for OTC brands. This includes developing in-depth category and market analysis to identify business growth opportunities, leading monthly consumption reporting across channels, and analyzing market share drivers. Responsibilities also include leading media and creative analytics, managing innovation projects from start to finish, and ensuring brand assets are consumer-oriented. The role involves synthesizing insights, building partnerships with cross-functional teams, and managing projects independently. The candidate should be self-motivated, proactive, and able to manage change.
Must have:
  • Experience in consumer insight & analytics in agency or client side.
  • Deep understanding of market data and strong analysis skills.
  • Deep understanding in media environment and analytics.
  • In-depth business and strategy understanding.
  • Experience in leading various research techniques.
  • Strong oral and written communication skills.
Good to have:
  • Experience in OTC categories.
  • Modelling and advanced analytics skills.

Job Details

Key Accountabilities/Responsibilities 主要工作职责:
•    Lead end-to-end insights and analytics for OTC brands
•    Develop in-depth category and market analysis for business growth opportunity identification. 
•    Lead monthly consumption reporting of cross channels, deep dive market share driver / drainers and reasons behind. 
•    Lead media and creative analytics, incl. marketing mix, digital analytics, creative effectives, etc. 
•    Lead innovation projects end to end via market landscaping, NPD ambition and sales estimate and post launch consumption tracking.  
•    Ensure brand assets and communication are consumer-oriented via consumer exploratory, communication development validation, communication effectiveness tracking, and brand health tracking (BPS), etc.
•    Synthesize category and consumer insights for business questions diagnosis and action recommendation.
•    Develop trustful partnership with local cross function teams and global CBIA team. 
•    Independent project delivery and agency management. 
Qualifications/Requirements: (Education / Experience / Competencies)
申请资格 / 职位要求:(教育背景 / 工作经验 / 知识与技能):
•    Experience in consumer insight & analytics in both agency and client side.
•    Have deep understanding in market data and strong analysis skills. Modelling and advanced analytics skills will be a plus. 
•    Have deep understanding in media environment and media & digital analytics.
•    In-depth business and strategy understanding.
•    Experienced in leading various qualitative and quantitative research techniques.
•    Strong oral and written communication skills and ability to influence peers and up.  
•    Experience in OTC categories will be a plus. 
•    Self-motivated, proactive thinker, quick learner and agile to manage change
 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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