Senior Manager, Global Brand Marketing

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need: 

2K is looking for a Senior Manager, Global Brand Marketing to join its Core Games Team working with the Gearbox portfolio of projects, including the Borderlands and Tiny Tina’s franchises. Reporting to the Director, Global Brand Marketing, the Senior Manager will support the global franchise vision, contributing to the development, and prioritizing the execution of, insights-driven marketing strategies and plans that drive acquisition, engagement, and monetization opportunities for traditional and live-service AAA projects.

The ideal candidate will have experience executing blockbuster entertainment strategies and have experience managing and playing service-oriented products in gaming. From a place of both art and science the Senior Manager must enjoy working collaboratively to create innovative marketing programs with global cross-functional publishing teams, product development studios, and agencies, both internally and externally based on key consumer insights (product needs and wants) and established KPIs for the businesses.

What You’ll Do:

Global Marketing and Product Strategy:

• Support the development of the marketing strategy, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
• Partner with and consult product development teams to ensure products meet relevant positioning and are feature competitive and relevant.
• Contribute to the development of multi-year franchise roadmaps that are player focused, maximizing long-term acquisition, engagement, and retention, and ultimately enabling customers to become fans for life.
• Support live service marketing and player engagement strategies with contribution to defining product roadmaps and marketing opportunities.

Campaign Management & Optimization:

• Manage relationships with all internal and external stakeholder peer groups across studios, publishing, legal and all other cross-functional teams, globally, to ensure full team collaboration and alignment against the goals of the project. 
• Support Director in defining and initiating development of all core brand creative including all digital content, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web and point-of-sales materials, ensuring all needs are accounted for and delivered on time.
• Be player and channel first focused helping to build content plans that deliver the right message, at the right time and in the right place.
• Be a master at overall brief writing, distilling out all the noise to get to the single-minded proposition/story or ask, scoped according to both time and budget realities.
• Contribute to defining key performance metrics that will determine what is working and what isn’t.
• Continuously assess campaign performance flagging opportunities / risks and drive solutions that foster continued positive player relationships and performance of business targets.  
• Regularly partner, present and report to studio leadership and 2K stakeholders on marketing campaign progress, including findings, results and recommendations.
• Support Director with management of the brand marketing budget; Track and report on expenditures for the business to Director, Global Marketing Strategy.

What Will Make You a Great Fit:

If you’re an innovative, creative, and collaborative marketer who puts the player first in everything you do, and you’re looking for your next big challenge, you might be the right fit for 2K’s team of award-winning marketers. You’ll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You’ll enjoy working across all the marketing disciplines and development teams, regionally, to orchestrate execution excellence.

Minimum Requirements:

• Bachelor’s Degree in marketing, business, communications or related field.
• 6 - 8 years of experience in marketing strategy, planning and execution, ideally within the video game and/or entertainment industry.
• Extensive experience marketing live service products and evolving campaigns to sustain product engagement over time. 
• Exceptional collaboration with excellent verbal and written communication skills, bringing a creative and solutions-oriented approach to the table in order to influence and impact a matrix organization across both departments and geographies.
• Comfortable in a fast-paced environment where teams must be rallied to act and learn quickly. 
• Competence in handling multiple projects simultaneously with an adaptable approach to changing priorities.
• Data-fluent, with the ability to translate insights into actionable initiatives, always optimizing and curious by nature, with a test/learn approach that isn’t afraid to try new things. 
• Proactive project owner, a critical thinker and problem solver championing the goal posts, and ensuring the team delivers together in a cohesive and timely manner.
• You put players first in everything you do.  
• Experience in budget management and understanding of profit and loss statements.

The pay range for this position in California at the start of employment is expected to be between $137,000 and $175,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

 
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