Senior Marketing Data Analyst

• Measure the performance of marketing campaigns alongside UA managers, build ad hoc custom reports, and analyze anomalies and trends.

• Develop and maintain data visualization dashboards (Looker).

• Design, implement, and analyze A/B tests and experiments to optimize campaign performance

• Design and implement UA automation processes, work closely with various API Management tools, automate alert and reporting.

• Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps.

• Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.

• Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment between all data sources.

• You have a Bachelor's degree in Computer Science, Marketing, Business, Statistics, Data Science, or a related field.

• You have a minimum of 3-4 years of experience in a similar role.

• You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau)

• You have experience working with cloud platforms (BigQuery, AWS, Snowflake) and APIs to automate marketing workflows, integrate data sources, and enhance reporting efficiency.

• You are familiar with statistical methods and modeling, including regression, cohort analysis, and clustering, to enhance marketing analysis and forecasting efforts.

• You have a strong knowledge of app attribution tools and concrete experience with major mobile marketing channels (Meta, Applovin, Google Ads, Unity, etc.).

• You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.

• You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms

• You are an excellent communication skills to present findings and collaborate with non-technical stakeholders, as well as the ability to troubleshoot technical issues

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers

• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company

• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work

• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug

• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution

• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed

• A Relocation Package: Includes visa support for those who need it

• Engaging and Diverse Work Environment: Join a diverse team, with over 25 nationalities working from 19 different locations

*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

• A spirited, inspiring, international, and enthusiastic team

• An International team that is currently working from 19+ locations around the world

• An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development

• An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works