Strategist - RPG Social

1 Day ago • 2 Years + • $75,000 PA - $90,000 PA

Job Summary

Job Description

The Strategist - RPG Social role involves diving into clients' businesses to understand marketing challenges and propose solutions. The role requires a passion for gaming and the internet, and partnering with creative teams. Responsibilities include bringing innovative thinking to creative and strategy teams, developing relevant connection ideas, creating briefs for creative teams, building strategic messaging frameworks, building campaign user journeys, and providing POVs on media tactics. The role requires the ability to lead briefings, surface insights from data, research, and performance reporting. Candidates should have experience in integrated marketing at a creative agency and hands-on strategy and insights experience for creative campaigns. The role is based in the West Coast region of the U.S.

Must have:

Experience in integrated marketing at a creative agency
Passion for gaming culture, streaming, eSports, and marketing
Ability to lead briefings that inspire innovation
Experience with social campaign rollouts and content plans

Perks:

Robust benefits program
Unlimited PTO
401k with company match
Work Remotely
Editor training program
Opportunities to build new skills

2 skills required

2 skills required for this role

Add these skills to join the top 1% applicants for this job

innovation

cross-functional

Job Details

Mutiny is Trailer Park Group’s integrated creative agency focused solely on the Gaming space. It is anchored by deep audience insights, integrated creative thinking, and proprietary data and strategy—all backed by Trailer Park Group’s premium content production resources on a global scale.

GENERAL JOB SUMMARY

We are currently seeking a social-first Creative Strategist for our growing Strategy team. Please note, this position requires candidates based in the West Coast region of the U.S.

Our Creative Strategist dives into clients’ businesses, understanding their marketing challenges and proposing solutions. They love gaming, the internet, and partnering with creative teams to make cool stuff. They are fluent in the modern marketing landscape and culture of the internet and on the pulse of the gaming audience. This role requires a self-starter who doesn’t need to be told how to take on tasks. They don’t see obstacles; you see opportunities. 

IMPORTANT CALL-OUTS

Experience working for an integrated or social-forward marketing agency is a must
Passion for gaming mandatory
Experience with social campaign rollouts, content plans required
Must be comfortable with writing and helping lead briefs for creative and content campaigns
Candidates must be based in the West Coast Region

WHAT YOU WILL DO

Bring innovative, fresh connections thinking to our creative and strategy teams
Identify key communication tasks and develop relevant connection ideas that come to life in innovative ways
Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
Use 3rd party research tools to refine complex information and data into key takeaways and/or compelling hypotheses
Prepare and give presentations on findings & recommendations for internal and external stakeholders
Actively contribute and bring your voice to the table

WHO YOU ARE

You have 2+ years of experience in integrated marketing at a creative agency (this is required)
Hands-on strategy and insights experience for creative campaigns
Passionate about all facets of gaming culture, streaming, eSports, and marketing
Ability to field and execute strategic requests, big and small, with varying timelines
Proven ability to lead briefings that inspire innovation and breakthrough ideas
Ability to productize strategy and think about how to use strategy as a business development tool
Comfortable tackling various projects at once and re-prioritizing as needed, day to day
Sensitized to when to push and when to pull back in client/creative communication
The ability to push beyond the assignment or the “ask”
A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks
Command of ALL the ways brands connect with people today - traditional, digital, event, etc.
The ability to surface insights from data, research, and performance reporting

WORKING AT TRAILER PARK GROUP and MUTINY

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision, and values and feel inspired to grow while they’re here.

OUR PEOPLE AND CULTURE

We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.

WHAT WE OFFER

Robust benefits program, Unlimited PTO, 401k with company match, Work Remotely, and many other perks. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders, and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have various opportunities to grow throughout their career.

At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us is responsible for driving equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual and understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, which makes us so good at what we do. We pride ourselves on being a company that embraces difference and represents our global clients.

We can't wait to learn more about you. Apply today!

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