Associate Dir, Lifecycle Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

We are looking for a Senior Lifecycle Marketing Manager to join the Venmo team and lead key growth and engagement strategies in our lifecycle channels. In this role you will play a critical role in developing and executing lifecycle strategies across various channels, including email, push, in-app messages, and in-app content cards to drive growth, engagement and retention of Venmo users. As a people manager you will lead a squad of marketers finding opportunities for impact, proposing, briefing, project managing and measuring campaigns and other tactics, in close collaboration with cross-functional teams including, Marketing Operations, Product, Engineering, Analytics, Legal, Product Marketing and Creative.
A successful candidate will have a strong background leading strategic and technical lifecycle marketing programs at an Enterprise scale. We are looking for someone who has people management experience, a high attention to detail, and who can be a player-coach on the team, delivering measurable impact and driving clarity in requirements and prioritization.

Job Description:

Job Description:

We are looking for a Senior Lifecycle Marketing Manager to join the Venmo team and lead key growth and engagement strategies in our lifecycle channels. In this role you will play a critical role in developing and executing lifecycle strategies across various channels, including email, push, in-app messages, and in-app content cards to drive growth, engagement and retention of Venmo users. As a people manager you will lead a squad of marketers finding opportunities for impact, proposing, briefing, project managing and measuring campaigns and other tactics, in close collaboration with cross-functional teams including, Marketing Operations, Product, Engineering, Analytics, Legal, Product Marketing and Creative.

A successful candidate will have a strong background leading strategic and technical lifecycle marketing programs at an Enterprise scale. We are looking for someone who has people management experience, a high attention to detail, and who can be a player-coach on the team, delivering measurable impact and driving clarity in requirements and prioritization.

What You'll Do

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across owned channels (email, in-app, push) to generate and margin from activations and app engagement

• Leverage marketing automation, behavioral data, and ML models to create personalized experiences at scale

• Work with a cross-functional team to build new lifecycle experiences for new products that Venmo brings to market, with a focus on driving growth, engagement and retention.

Manage the team shaping Early Life, Churn Prevention and Reactivation, as well as Partnerships campaigns in lifecycle channel, developing and evolving user journeys.

• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins

• Design iterative experimentation plans to continuously optimize and improve campaign effectiveness

• Help evolve and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem in collaboration with Lifecycle Marketing and Marketing Operations leads.

• Support the culture of customer-centricity and experimentation on the Engagement Marketing team

What We're Looking For

• 6-9 years of hands-on experience in a Lifecycle, CRM, Retention Marketing role (or comparable), with a focus on mobile-first channels; some experience ideally at an Enterprise-scale brand

• 2+ years of people management experience

• Deep knowledge of the email landscape and best practices including deliverability and privacy

• Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning

• The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners

• Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams

• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership

• Highly analytical and comfortable with reporting and analysis of financial metrics

• Financial services/fin-tech experience preferred

Subsidiary:

Venmo

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$99300 to $216040

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.