Content & Influencer Marketing Manager

Job Description:

We’re looking for a Content & Influencer Marketing Manager to join our marketing team. This role is perfect for someone who is both creatively driven and strategic, with a knack for content creation and a talent for building relationships with influencers. The successful candidate will be responsible for crafting compelling content that resonates with our audience, as well as managing influencer partnerships that enhance our brand presence.

Responsibilities:

• Content Strategy: Develop and execute a content strategy that aligns with our brand and marketing goals. This includes blog posts, social media content, video scripts, and more.
• Social Media Management: Manage our social media channels, creating content that drives engagement, followers, and conversions.
• Influencer Outreach: Identify and engage with influencers who align with our brand. Negotiate and manage paid collaborations, ensuring content is delivered on time and meets brand standards.
• Campaign Development: Collaborate with the marketing team to develop and launch campaigns that drive brand awareness and user acquisition.
• Content Creation: Work closely with designers, video producers, and other creatives to develop engaging content that can be used across multiple platforms.
• Analytics & Reporting: Monitor the performance of content and influencer campaigns. Use data to optimize strategies and report on results to the team.
• Trend Monitoring: Stay up to date with industry trends, particularly in mobile apps, content marketing, and social media. Use these insights to keep our strategies fresh and relevant.