Japanese Influencer Manager

2 Months ago • All levels • Community Management

Job Summary

Job Description

The Japanese Influencer Manager will be responsible for growing the partner's brand presence through influencer marketing. This will involve identifying and recruiting influencers, building long-term partnerships, developing strategic campaigns, and tracking performance to drive engagement. The role requires acting as a liaison between influencers and the internal team, ensuring smooth communication and execution. On-site attendance at Tokyo events will strengthen industry connections. Responsibilities include developing innovative campaigns, negotiating contracts, conducting market research, overseeing campaigns, collaborating with cross-functional teams, analyzing campaign performance, and fostering strong relationships with influencers and stakeholders. Strong analytical skills and excellent Japanese and English communication skills are essential. The role is fully remote, based in Japan, requiring both written and verbal English proficiency due to working with international clients and teams.
Must have:
  • Previous experience in influencer marketing
  • Strong understanding of gaming communities
  • Excellent Japanese and English communication
  • Based in Tokyo, ability to attend events
  • Strong analytical skills
  • Campaign performance assessment & optimization
Perks:
  • Flexibility
  • Work-life balance
  • Fun and inclusive company culture
  • Exciting projects with global brands

Job Details

Please note the applications are open to candidates based anywhere in Japan, so feel free to apply regardless of location as these will be a 100% remote, Work-From-Home role.

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries.

We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry.

Join us in our mission to build engaging player communities and offer outstanding experiences! 🎮🔥

Role overview

We are looking for an Influencer Manager to grow our partner's brand presence by identifying and recruiting influencers, building long-term partnerships, developing strategic campaigns and tracking their performance in order to drive engagement. Acting as a key liaison between influencers and our internal team, you will ensure smooth communication and execution and also attend events onsite(in Tokyo) to strengthen industry connections.

If you are passionate about gaming, influencer marketing, and building strong partnerships, we want to hear from you!

What are we looking for? Our Influencer Manager has a knack for the following skills:

Business

  • Develop innovative influencer campaigns to enhance brand visibility, maximize reach, and drive audience engagement.
  • Assist in negotiating contracts and partnerships, ensuring mutually beneficial agreements that foster long-term collaboration.
  • Conduct research to identify emerging trends, potential influencer collaborations, and new opportunities within the gaming and content creation landscape.

Leadership

  • Oversee influencer campaigns and partnerships from initial concept through execution, ensuring alignment with strategic goals.
  • Act as a key liaison between influencers and the North American development team, facilitating creative collaboration and synergy.
  • Collaborate with cross-functional teams to integrate influencer partnerships seamlessly into our partner's broader business strategy.

Analytics

  • Monitor and analyze the performance of influencer partnerships and campaigns, using data-driven insights to optimize future strategies.
  • Provide recommendations for improvement based on engagement metrics, audience feedback, and overall campaign effectiveness.
  • Maintain detailed reports on partnership activities, deliverables, and outcomes, ensuring transparency and continuous evaluation.

Communication

  • Foster strong relationships with influencers and key stakeholders, ensuring open communication and a positive collaboration experience.
  • Work closely with internal and external teams to align messaging and objectives across all influencer initiatives.
  • Represent the company at local gaming events and interact with influencers on-site.

You'd be a great fit for this role if you have:

      • Previous experience in influencer marketing or a similar role.
      • Strong understanding of gaming communities and influencer dynamics.
      • Excellent Japanese and English communication skills (written and verbal).
      • Based in Tokyo, with the ability to attend local events and interact with influencers on-site.
      • Strong analytical skills to assess campaign performance and optimize future strategies.

Please make sure that your contact information, including your personal email address, location, and what languages you speak and write, is included on either your CV or your cover letter.

Phases of our recruitment journey:

    • You send us your application with your updated resume.
    • After reviewing your candidacy, we invite you to our online assessment (Community Management, English and Japanese) to better evaluate your written skills and your knack for content creation and community management. Our Community Management test will require typing, so we would encourage you to take it on a computer and make sure you have the keyboard in your language settings to facilitate its completion. Check your inbox to find the test invitation and keep your phone close!
    • Once you submit your test, the assessment will take approximately 5-7 working days to be evaluated.
    • If you successfully pass the assessment - we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better.
    • After the TA interview, if everything goes well, there will be a second interview with one of our Project Managers.
    • At the end of our journey, hopefully you will receive an offer and become our new Keywordian!

What do we offer?

As a remote role, we offer flexibility and a nice work-life balance.

Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.

We work on exciting projects with global brands. We help the world’s greatest game development/publisher studios on community and social media management, while they work hard to develop stunning game experiences, including MMOs, AAA blockbusters, indie gems and mobile hits.
We would like to take this opportunity to thank you for considering our company as your next career move. We value diversity and inclusivity, and we are committed to creating a welcoming and supportive work environment for all our employees. We look forward to receiving your application and learning more about your experience and qualifications.

Good luck and we look forward to meeting you!

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

That would be it from us - now we are waiting for your move!

#imaginemore

Please be advised that this position requires the successful applicants to be able to effectively communicate in English (both verbally and in writing). This is due to the position requiring constant communication with clients and team members outside of Canada.

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

今回の応募において個人情報をお送りいただくと、弊社の求職者向けプライバシー通知に則り、ご自身の個人情報が収集、処理されることに同意したとみなされます。詳細につきましては、弊社の求職者向けプライバシー通知(https://www.keywordsstudios.com/en/applicant-privacy-notice)をご確認ください。

Role Information: EN, JP

Studio: Keywords Studios

Location: Japan

Area of Work: Player Engagement

Service: Engage

Employment Type: Full Time, Permanent

Working Pattern: Remote

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About The Company

At Keywords, we deliver clients the benefits of the strengthened Engage service line, combining our Player Support and Marketing offerings.

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