Marketing Manager
Job Summary
Job Description
- Proven track record of marketing experience
- Experience in leading a large team
- Fluent in Czech and English
- Strong analytical skills
- Experience in utilizing tools to measure marketing performance
- A strong sense of aesthetics
- A can-do attitude with an apt mind
- Excellent communication skills
- Passion for games
- Experience in game development
- 27 days of holidays per year
- Company profit-sharing plan
- Benefit program
- Meal contribution
- Relocation package
- All our games for free
3 skills required
Job Details
Marketing Manager
We are looking for an experienced Marketing Manager to reinforce our team at our Prague office. You will oversee all marketing activities and provide guidance to your team as they work on all of Bohemia’s games. This entails being up-to-speed with department leads, collaborating with enthusiastic game developers, and contributing to spreading the good work of Bohemia to all our communities across the world.
Responsibilities
- Lead, mentor, and manage a PR & Marketing team of 20 people in order to execute highly effective campaigns that drive revenue, brand awareness, and player acquisition
- Collaborate closely with creative teams to ensure all marketing materials are visually compelling and drive player interest
- Design and execute innovative, data-driven marketing strategies, including influencer marketing, social media, content marketing, and more; plan offline marketing events like GamesCom
- Create high-level marketing plans based on development and publishing needs
- Monitor market trends and competitor activities; help shape publishing plans with this information, and adapt marketing plans accordingly
- Be a doer: take the initiative, implement approved strategies without delay, optimizing for speed and quality
- Leverage your strong analytical skills to track performance metrics, evaluate the effectiveness of campaigns, and identify marketing weaknesses for improvements
- Work closely with product, sales, and development teams to align marketing efforts with the overall vision of the company and its business goals
Requirements
- Proven track record of relevant marketing experience, demonstrating a successful history of managing specific tasks and projects (e.g. multi-channel campaigns, digital strategies, branding initiatives), as well as showcasing creativity, strategic thinking, and measurable results
- Experience in leading a large team of people (approx. 20)
- Languages: Czech (fluent); English (fluent)
- Strong analytical skills and experience in utilizing tools to measure marketing performance, identify trends, and make data-driven decisions
- A strong sense of aesthetics and the ability to guide visual content
- A can-do attitude with an apt mind that can discover opportunities
- Excellent communication skills (interpersonal, negotiations, etc.)
- Passion for games; eagerness to learn and grow
Nice to have
- Experience in game development
Benefits
- 27 days of holidays per year
- Company profit-sharing plan, benefit program, meal contribution
- Relocation package
- All our games for free and more
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About The Company
Our story began with our first game, Arma: Cold War Assault, released back in 2001. Developed by just a handful of people, this PC-exclusive title became a massive success. It sold well over a million copies, received numerous industry awards, and was praised by critics and players alike. Since then, we've grown from a ragtag bunch of garage devs to an international family of over 400 professionals – working on major games like Arma 3, DayZ, Ylands, Vigor, and various other projects. Our ambition: to make games that act as platforms for people to explore, create, and connect.
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