Marketing Manager
Job Summary
Job Description
Bohemia Interactive is looking for an experienced Marketing Manager to join their team in Prague. You will be responsible for leading a team of 20 individuals and overseeing all marketing activities for Bohemia's games. This involves developing and implementing data-driven marketing strategies, collaborating with creative teams, and monitoring market trends. Your role will be crucial in driving revenue, brand awareness, and player acquisition across the globe. You will also be responsible for planning offline marketing events like GamesCom and working closely with other departments to align marketing efforts with the company's overall vision.
Must have:
- Proven track record of marketing experience
- Experience in leading a large team
- Fluent in Czech and English
- Strong analytical skills
- Experience in utilizing tools to measure marketing performance
- A strong sense of aesthetics
- A can-do attitude with an apt mind
- Excellent communication skills
- Passion for games
Good to have:
- Experience in game development
Perks:
- 27 days of holidays per year
- Company profit-sharing plan
- Benefit program
- Meal contribution
- Relocation package
- All our games for free
6 skills required
Job Details
Marketing Manager
We are looking for an experienced Marketing Manager to reinforce our team at our Prague office. You will oversee all marketing activities and provide guidance to your team as they work on all of Bohemia’s games. This entails being up-to-speed with department leads, collaborating with enthusiastic game developers, and contributing to spreading the good work of Bohemia to all our communities across the world.
Responsibilities
- Lead, mentor, and manage a PR & Marketing team of 20 people in order to execute highly effective campaigns that drive revenue, brand awareness, and player acquisition
- Collaborate closely with creative teams to ensure all marketing materials are visually compelling and drive player interest
- Design and execute innovative, data-driven marketing strategies, including influencer marketing, social media, content marketing, and more; plan offline marketing events like GamesCom
- Create high-level marketing plans based on development and publishing needs
- Monitor market trends and competitor activities; help shape publishing plans with this information, and adapt marketing plans accordingly
- Be a doer: take the initiative, implement approved strategies without delay, optimizing for speed and quality
- Leverage your strong analytical skills to track performance metrics, evaluate the effectiveness of campaigns, and identify marketing weaknesses for improvements
- Work closely with product, sales, and development teams to align marketing efforts with the overall vision of the company and its business goals
Requirements
- Proven track record of relevant marketing experience, demonstrating a successful history of managing specific tasks and projects (e.g. multi-channel campaigns, digital strategies, branding initiatives), as well as showcasing creativity, strategic thinking, and measurable results
- Experience in leading a large team of people (approx. 20)
- Languages: Czech (fluent); English (fluent)
- Strong analytical skills and experience in utilizing tools to measure marketing performance, identify trends, and make data-driven decisions
- A strong sense of aesthetics and the ability to guide visual content
- A can-do attitude with an apt mind that can discover opportunities
- Excellent communication skills (interpersonal, negotiations, etc.)
- Passion for games; eagerness to learn and grow
Nice to have
- Experience in game development
Benefits
- 27 days of holidays per year
- Company profit-sharing plan, benefit program, meal contribution
- Relocation package
- All our games for free and more
Applicants should submit their portfolio and CV detailing their previous work experience as well as a cover letter outlining their interest to work for Bohemia Interactive.
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About The Company
Bohemia Interactive is a game development studio. The company's goal is to create rich gaming experiences based on various topics of fascination. They have a common goal: to create rich gaming experiences based on various topics of fascination.
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