Content Lead

3 Months ago • 7 Years + • Editorial

Job Summary

Job Description

The Content Lead at Playtika is responsible for developing and executing the company's content strategy across various channels. This involves crafting compelling narratives, overseeing content creation and distribution, and analyzing performance to ensure consistent brand messaging. The role requires a creative leader with exceptional communication, strategic thinking, and a passion for the gaming industry. Responsibilities include managing the content calendar, collaborating with game studios, creating engaging content for social media (excluding TikTok) and the company website, and optimizing content for SEO and user experience. The ideal candidate will have at least 7 years of experience in content strategy and execution, preferably within the gaming industry.
Must have:
  • 7+ years content strategy experience
  • Exceptional writing & editing skills
  • Creative thinking & storytelling
  • Strong collaboration & communication
  • Content performance analysis
  • Social media management expertise
  • Bilingual English/Hebrew

Job Details

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide. 

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence. 

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA. 

With a strong financial foundation, disciplined operations, unwavering player-focused approach and  relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.  

Responsibilities:

Overview: The Content Lead is accountable for leading the development and execution of Playtika's content strategy across various channels .As the Content lead, you will be at the forefront of our storytelling efforts, crafting compelling narratives that resonate with our global audience. You will oversee content creation, distribution, and performance analysis, ensuring our brand message is clear, consistent, and engaging across all platforms. This role requires a creative leader with exceptional communication skills, strategic thinking, and passion to the gaming industry.

In Depth: This role focuses on promoting the company and its talent across our sites worldwide, ensuring our brand is positively known for its values, DNA, and business, and is effectively communicated. This includes managing the content calendar, assigning responsibilities for collaboration with game studios and shared services, and ensuring alignment with overall communication objectives. The position involves ideation, writing, editing, and creating content, ensuring consistency in messaging, tone, and brand representation. Additionally, the individual will analyze content performance metrics to optimize strategies for maximum engagement.

This position is responsible for Playtika’s social media (excluding TikTok) and overseeing Playtika’s digital assets.

  • Develop and implement a comprehensive content strategy to promote the brand globally.
  • Develop and implement creative initiatives to ensure optimal impact. It’s on you to turn ideas into impactful stories!
  • Collaborate with key stakeholders within Playtika to ensure cohesive storytelling and brand consistency across all platforms and channels.
  • Lead vendors to produce high-quality content that highlights employee branding, company culture, and business success.
  • Content & Creative creation—copy and visual—based on Playtika’s strategic focus, practice areas, and departmental focus areas. For example, content-based campaigns highlight Playtika as a mobile gaming leader, attract talents to “home of the best” etc.
  • Develop and manage digital and social media strategies to enhance the brand's online presence and engagement, including the company’s website( Excluding career page).
    • Implement initiatives to increase online presence (e.g., blog/newsroom/one-pagers).
    • Manage vendors, build roadmaps, and measure success with KPIs.
    • Responsible for content on the website.
    • Optimize digital content for SEO and user experience to drive traffic and engagement.
  • Oversee social media channels (excluding TikTok).
    • Create and oversee engaging social media (organic&paid), ensuring alignment with the overall content strategy.
    • Lead vendors to produce high-quality content on Playtika's Social media channels.
    • Monitor and analyze digital and social media performance metrics to inform strategy adjustments and improvements.
  • Develop and manage an asset content file\communication kit up to date (presentation with general information on Playtika, one pager, About Playtika, Bios)
  • Draft management letters as needed.
  • Stay up-to-date with industry trends and competitor activities to ensure our content remains innovative and attractive.

Requirements:

  • Experience: Minimum of 7 years in content strategy and execution, preferably within the gaming industry.
  • Skills: Exceptional writing, editing, ideation, and storytelling abilities.
  • Creativity: Innovative thinker with a knack for developing content ideas that resonate with target audiences.
  • Team Player: Possesses a "can do" attitude, actively engages as a team member.
  • Collaboration: Proven ability to work closely with game studios, teams, and other stakeholders and contributes to creating high-quality, engaging content that brings our brand stories to life.
  • Planning: Forward-thinking planner who can strategize and anticipate future content needs.
  • Analytical: Skilled in analyzing content performance metrics and adjusting strategies to optimize engagement.
  • Adaptability: Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
  • Communication: Excellent verbal and written communication skills in both English and Hebrew.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

If you feel the above describes you perfectly - Apply now! 

Employee at Playtika? Click here -

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About The Company

For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

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