Social Media & Influencer Coordinator

1 Week ago • 1-3 Years • Social Media

Job Summary

Job Description

Disney seeks a Social Media Coordinator to strengthen its brand presence in Germany. The role focuses on organic social media marketing across platforms (Facebook, Instagram, TikTok, YouTube, WhatsApp) for Disney Germany, Disney+, Marvel, and 20th Century. Responsibilities include supporting the management of organic social media channels, implementing social media campaigns across various divisions (Studio, Disney+, Consumer Products, Live Entertainment), contributing to campaign conception and development, assisting with influencer campaigns (primarily Studio and Disney+), managing the social media content lifecycle (planning, approval), identifying digital trends, conducting competitive analysis, supporting event planning and influencer management, creating social media assets, and working with agencies and vendors. Primarily based in Munich (4+ days/week).
Must have:
  • Social media campaign execution
  • Experience in digital marketing (entertainment preferred)
  • Understanding of digital KPIs
  • Excellent communication skills
  • Fluent German and English
Good to have:
  • Experience with Adobe Creative Cloud
  • Agency management experience

Job Details

Job Summary:

Disney steht für eine Welt voller Magie, Geschichten und Emotionen. Wir begeistern Menschen auf der ganzen Welt mit unseren Filmen, Streaming-Diensten, Produkten und Live-Erlebnissen.

Nun suchen wir nach einem Social Media Coordinator (m/w/d), der uns unterstützt unsere Marke auf digitalen Plattformen in Deutschland weiter zu stärken. Der Fokus liegt auf organischem Social Media Marketing und du bekommst zudem die Chance, uns im Influencer Marketing zu unterstützen.

Wir erwarten eine Bereitschaft, primär (4+ Tage) aus unserem Münchener Büro zu arbeiten.

Zu den Aufgaben gehören im Wesentlichen:

  • Support der Betreuung des Social-Media Auftritt der organischen Kanäle Disney Deutschland, Disney+, Marvel und 20th Century auf den Plattformen Facebook, Instagram, TikTok, Youtube und WhatsApp.

  • Operative Umsetzung der Social Media Kampagnen im Bereich Studio, Disney+, Disney Consumer Products und Live Entertainment

  • Unterstützung in der Konzeption und Entwicklung von Social Media Kampagnen in enger Abstimmung mit dem Studio Marketing-, PR- und Mediateam

  • Mitwirkung bei Influencer Kampagnen primär im Bereich Studio und Disney+

  • Handling der Social Media Wertschöpfungskette von Content-Planung, und -Freigabe

  • Identifikation von digitalen Trends und Wettbewerbsanalyse

  • Unterstützung bei der Vorbereitung, Planung und Organisation inkl. des Handlings von Influencern auf Events (Premieren und Screenings), sowie die Erstellung passender Social Media Assets

Erforderliche Qualifikationen & Fähigkeiten 

  • Erfolgreich abgeschlossenes Studium mit Marketingschwerpunkt, z.B. BWL, Kommunikationswissenschaften oder eine vergleichbare Ausbildung

  • Erste Berufserfahrung im Digital Marketing, idealerweise im Entertainment Bereich

  • Erfahrung in der Umsetzung von Social Media und Influencer Kampagnen

  • Verständnis der gängigen digitalen KPIs verbunden mit der Fähigkeit, Learnings abzuleiten und darauf basierend neue Impulse für zukünftige Kampagnen zu setzen

  • Idealerweise Erfahrung in der effizienten Steuerung von Agenturen und Dienstleistern

  • Kommunikationsstärke, Belastbarkeit, Selbständigkeit, Sorgfalt und ein hohes Maß an Flexibilität

  • Idealerweise bereits Erfahrung mit der Adobe Creative Cloud

  • Fließende Deutsch- und Englischkenntnisse in Wort und Schrift

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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