Social Media Manager

1 Year ago • All levels • ₹80,000 LPA - ₹1,00,000 LPA

Social Media

Job Description

Drife Technologies seeks a dynamic Social Media Manager to develop and execute social media strategies focused on rider acquisition and engagement. Responsibilities include creating engaging content (images, videos, text) across platforms, monitoring user interactions, designing and executing campaigns, analyzing metrics, collaborating with other departments, staying updated on industry trends, managing advertising budgets, and reporting on competitor activities. The ideal candidate will possess proven experience in social media management, a deep understanding of various platforms, excellent communication and analytical skills, and a creative mindset. Experience in the ride-hailing industry is a plus.

Good To Have:

Experience in ride-hailing industry
Understanding of SEO and web traffic metrics
Strong project management skills

Must Have:

Develop and implement social media strategies
Create engaging social media content
Monitor and respond to users
Analyze key metrics and adjust strategies
Collaborate with other departments
Manage social media advertising budgets

Perks:

Opportunity to work in a fast-paced environment
Career growth and development opportunities
Supportive team environment

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About the job

Social Media Manager at Drife Technologies

Job Overview

We are looking for a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and executing social media strategies aimed at rider acquisition and engagement. You will be the voice of Drife Technologies on social media, crafting campaigns that attract new riders and bring them to our platform.

Key Responsibilities

Develop and implement social media strategies to achieve rider acquisition targets.

Create, curate, and manage published content (images, video, written) across all social media platforms.

Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.

Design and execute social media campaigns, promotions, and advertisements to boost brand awareness and attract new riders.

Analyze key metrics and tweak strategies as needed to meet campaign goals.

Collaborate with marketing, operations, and other departments to align social media strategies with overall company goals.

Stay up-to-date with the latest social media trends, tools, and technologies.

manage social media advertising budgets and campaigns, ensuring optimal ROI.

Engage with followers, respond to queries, and manage online community interactions.

Monitor and report on competitor activities and industry trends.

Requirements

Proven experience as a social Media Manager or similar role.

Deep understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and their respective participants.

Excellent written and verbal communication skills.

Strong analytical skills and experience using social media analytics tools.

Creative mindset with the ability to craft engaging content.

Experience in the ride-hailing or transportation industry is a plus.

Ability to work independently and as part of a team.

Bachelor’s degree in Marketing, Communications, or a related field.

Desired Skills

Understanding of SEO and web traffic metrics.

Strong project management and organizational skills.

What We Offer

Opportunity to work in a fast-paced, innovative environment.

Career growth and development opportunities.

A supportive team that values your contributions and ideas.

How To Apply

Interested candidates are invited to send their resume, cover letter, and examples of previous social media campaigns to sai@drife.io and nasim@drife.io with the subject line Social Media Manager Application – Drife Technologies.

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