CPX Marketing Specialist

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

Riot Games is seeking a CPX Marketing Specialist on the Riot Publishing team to lead Consumer Products & Expressions (CPX) marketing campaigns, aiming to deepen player engagement and revenue. The role involves collaborating with global and local CPX, Game Publishing teams, external partners, and third-party vendors to deliver products through creative campaigns in China, creating integrated business synergies across their games and esports ecosystem. The specialist will drive EC marketing campaigns using consumer insights and platform landscapes, strategize social media plans, foster ecosystem synergies, localize global campaigns, guide external licensing partners, explore partnerships, and deliver performance reports. This is a contract position focused on player and fan engagement through brand management.

Must have:

3+ years in E-commerce marketing, brand management, or digital agency
Fluent English and Chinese (speak and write)
Strong communication and persuasion skills
Lead EC marketing campaigns and tactics
Strategize and execute social media plan
Guide external licensing partners and provide brand direction
Deliver measurement plans and reports

Good to have:

Understanding of how IP works with brand
Experience with League of Legends or Valorant

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Job Details

Brand Management at Riot, like everything else at Riot, is focused on our players and fans. Our philosophy is that the brand at Riot exists to ensure trust, to help inspire interest and to provide meaning for all things that we do - this includes the Riot Brand, our games, esports, and IP content & experiences.

As a CPX Marketing Specialist on the Riot Publishing team, reporting to the Head of Entertainment Publishing, you will lead Consumer Products & Expressions (CPX) marketing campaigns in a bid to deepen player engagement and revenue.

You’ll work closely with the global and local CPX, Game Publishing teams, external partners as well as third-party vendors to deliver our products to our players through creative campaigns in China, while creating integrated business synergies across our games and esports ecosystem.

You love to push convention and have an ambitious spirit. You accept the unknown and you're able to come up with ground breaking initiatives that will take our relationship with fans and franchise partners to the next level.

Responsibilities:

Lead the development and deployment of comprehensive EC marketing campaigns and tactics, utilizing robust insights of consumers and platform landscapes to deliver on player and business outcomes.
Strategize and execute the social media plan according to the product roadmap.
Work with the CPX business team, Games Publishing teams and external partners to foster synergies across the ecosystem.
Work closely with the global team to localize and execute global campaigns, providing regional insights.
Guide external licensing partners and provide brand direction on Riot Games brand and IP strategy, audience opportunities, marketing campaigns, and distribution for a holistic player experience.
Explore external partnerships to maximize CPX new launches exposure and business opportunities.
Deliver measurement plans and reports to analyze performance and identify further actions based on findings.

Required Qualifications:

At least 3 years’ professional experience in E-commerce marketing, consumer products brand management, or digital agency
Sound understanding of how IP works with brand is desirable
Speak and write fluent English and Chinese
A phenomenal communicator, not only can speak your mind directly, can layout the logics behind; persuasive towards internal stakeholders as well as external partners
Game player/ experience with League of Legends or Valorant is a plus