Senior Product Definition Manager

1 Week ago • 10 Years + • Product Management

Job Summary

Job Description

The Senior Product Definition Manager at NXP will drive the full lifecycle of MCU products, from market insight and strategic planning to definition, development, and market launch. This role involves deep market analysis, defining product features, collaborating with R&D, and leading cross-functional teams. Responsibilities also include developing marketing strategies, providing sales support, managing partnerships, and leveraging data for decision-making. The ideal candidate will have extensive experience in integrated circuits or embedded systems, strong technical proficiency in MCU technologies, and excellent project management and communication skills.
Must have:
  • Monitor MCU industry dynamics, analyze market trends, and deliver market research reports.
  • Collect customer needs and pain points, transform into product improvement directions.
  • Develop long-term strategic plans and short-term roadmaps for MCU products.
  • Plan product features, performance indicators, and cost structures.
  • Collaborate with design and development teams to define MCU products and formulate specifications.
  • Participate in product development, resolve issues, ensure on-time delivery.
  • Lead new product introduction, drive projects to launch smoothly.
  • Manage full lifecycle of MCU products from definition to end of life.
  • Develop product marketing strategies and plans, produce promotion materials.
  • Collaborate with marketing for product launches and technical seminars.
  • Provide technical support and training to sales team.
  • Maintain close communication with customers, understand feedback, solve problems.
  • Coordinate partner resources for product development and market promotion.
  • Participate in supplier evaluation and selection, manage relationships.
  • Establish product data monitoring system, analyze market performance data.
  • Adjust product and market strategies based on analysis results.
  • Bachelor’s degree or above in Electronic Engineering, Computer Science, Automation, Communication Engineering, or related majors.
  • Minimum 10 years of experience in integrated circuits or embedded systems.
  • At least 5 years focused on MCU product definition and management.
  • Proven track record of leading 3 or more MCU products through entire process.
Good to have:
  • Collaborative resources and industry networks within the MCU value chain (chip partners, IP vendors, solution providers)
  • Familiarity with international market standards (IEC61508 certification, AEC-Q100 automotive certification, ISO 26262 functional safety)
  • Certifications such as PMP (Project Management Professional) or NPDP (New Product Development Professional)
Perks:
  • Online and offline learning opportunities for core and professional skills development.
  • Commitment to sustainability and measurable year-on-year progress.
  • Inclusive work environment, no racism, discrimination or harassment.
  • Programs focused on diversity, inclusion and equality.

Job Details

Responsibilities:

1. Market Insight and Analysis

  • Closely monitor dynamics in the MCU industry, deeply analyze market trends, technological development directions, and competitors' situations, and regularly deliver detailed market research reports and analysis conclusions to support the formulation of the company's product strategy.
  • Collect customer needs and pain points through various channels, collaborate closely with sales and technical support teams to obtain first-hand market information, and transform it into directions for product improvement and innovation.

2. Product Strategy and Planning

  • Develop long-term strategic plans and short-term roadmaps for MCU products based on market insights, clarifying product positioning, target markets, and competitive advantages.
  • Reasonably plan product features, performance indicators, and cost structures according to company resources and market demands, ensuring products are competitive and meet the company's revenue and profit goals.

3. Product Definition and Management

  • Collaborate with design and development teams to define MCU products in detail and formulate specifications, drafting clear and accurate product requirements, including hardware and software functional requirements.
  • Deeply participate in the product development process, communicate closely with the R&D team to resolve issues and risks in a timely manner, and ensure on-time and high-quality product delivery.
  • Lead new product introduction, organize cross-department teams for project feasibility assessment, business plan formulation, and initiation reviews, and drive projects to launch smoothly.
  • Take charge of the full lifecycle management of MCU products from definition to end of life, formulating corresponding strategies and plans for different stages.

4. Market Promotion and Sales Support

  • Develop product marketing strategies and plans, including producing promotion materials, planning online/offline promotion activities, and participating in exhibitions to enhance product awareness and brand influence.
  • Collaborate with the marketing team to organize product launches, technical seminars, etc., to showcase product advantages and application cases to customers and partners.
  • Provide technical support and training to the sales team, helping them deeply understand product features and application scenarios to improve sales capabilities and customer satisfaction.
  • Maintain close communication with customers, promptly understand usage feedback, solve problems, and build good customer relationships.

5. Partner Management

  • Coordinate partner resources to jointly promote product development, application, and market promotion for mutual benefit.
  • Participate in supplier evaluation and selection, manage supplier relationships, and ensure stable raw material supply and quality.

6. Data Analysis and Decision Support

  • Establish a product data monitoring system, regularly collect and analyze market performance data, sales data, user feedback, etc., to evaluate product competitiveness and user satisfaction.
  • Adjust product and market strategies in a timely manner based on analysis results, and provide decision support for company management to drive the sustainable development of product business.

Requirements:

1. Education Background

  • Bachelor’s degree or above in Electronic Engineering, Computer Science, Automation, Communication Engineering, or related majors. A master’s degree or MBA is preferred, as a solid science and engineering background helps in deeply understanding technical principles and industry characteristics.

2. Work Experience

  • Minimum 10 years of experience in integrated circuits or embedded systems, with at least 5 years focused on MCU product definition and management, demonstrating familiarity with the full MCU lifecycle management process.
  • Proven track record of leading 3 or more MCU products through the entire process from initiation, development to market launch, with successful market performance (e.g., sales growth, profit margin, market share expansion).

3. Professional Skills

  • Technical Proficiency: Proficient in core technologies including MCU architecture, cores (e.g., Arm Cortex-M, RISC-V), peripheral functions, low-power design, and development toolchains (e.g., RTOS, compilers). Familiar with the impact of semiconductor manufacturing processes on product performance.
  • Market Insight: Possess keen market analysis capabilities, with in-depth knowledge of demand characteristics and development trends in mainstream MCU application fields such as IoT, automotive, industrial, and consumer electronics.
  • Data Analysis: Skilled in using data analysis tools to formulate product strategies based on market data and user feedback.
  • Documentation Skills: Expert in drafting MRD or PRD, business plans, technical proposals, etc., to ensure accurate information delivery and cross-departmental collaboration.

4. Comprehensive Competencies

  • Project Management: Excellent project coordination and risk management abilities, capable of aligning resources across R&D, marketing, supply chain, and other departments to drive complex projects to completion.
  • Communication & Collaboration: Strong cross-department communication and team management skills, enabling effective collaboration with technical teams, suppliers, and customers to address multi-stakeholder needs.
  • English Proficiency: Fluent in English, enabling proficient reading of international technical documents and participation in cross-border meetings to adapt to global business requirements.

5. Industry Resources & Additional Advantages

  • Possession of collaborative resources and industry networks within the MCU value chain (chip partners, IP vendors, solution providers, etc).
  • Familiarity with international market standards (e.g., IEC61508 certification, AEC-Q100 automotive certification, ISO 26262 functional safety) is preferred.
  • Holders of certifications such as PMP (Project Management Professional) or NPDP (New Product Development Professional) are preferred.

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About The Company

NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer, and more sustainable world through innovation. As the world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets. For more information, visit www.nxp.comRead MoreCareer Development OpportunitiesBright Minds. Bright Futures.We believe that a key component to growing our business is to develop our people. To enable you to grow your career at NXP, we offer online and offline learning opportunities to help you develop some of your core and professional skills.Read MoreCommitment At NXP.We recognize NXP is a powerful change agent as we continue to deliver innovative solutions that advance a more sustainable future.

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