1. Assist with promotional goals, participate in the formulation and execution of game product communication plans, complete activity implementation, content creative execution, effect acceptance, and overall review.
2. Closely monitor and collect trending platform content, deeply understand the game product's community environment, and extract creative directions.
3. Follow up and handle necessary daily work processes.
1. Majors in Marketing/Advertising/Journalism/Communication or related fields are preferred. Sensitive to data, with good aesthetic sense. Experience in self-media is a plus (can attach homepage and works).
2. Good at communication, strong self-drive and innovation awareness, meticulous and responsible in work, able to deliver high-quality work on time.
3. Heavy user of mainstream platforms such as Xiaohongshu, Douyin, Bilibili, and Weibo. Possess a keen sense and judgment for internet hot topics and marketing innovation.
4. Love games, rich experience in female-oriented games and fan-fiction creation is preferred.