Director, Direct Buys

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Reporting to the VP, Paid Media, as the Director of Direct Buys, you will help shape and execute media partnership for our regional CPG clients across multiple markets. This is an excellent opportunity for someone with deep industry knowledge, particularly in channels such as Premium Publishers (including CTV), (d)OOH and other diverse partnerships. You will identify new ways to reach brand audiences, understanding market trends, and aligning with client needs to deliver innovative, efficient, and impactful media solutions.

Your primary responsibilities will include:

Brand Advocacy and Partnership:

• Understand and address key brand challenges, applying your industry knowledge to develop media strategies that align with business objectives.
• Develop comprehensive briefs by working with clients, identifying their needs and objectives, and translating them into actionable media plans.
• Liaise with premium publishers, CTV providers, (d)OOH, and other media partners to find effective and innovative ways to deliver media for brand impact.
• Leverage a deep understanding of regional FMCG brands and their consumer base, identifying new opportunities to promote brand engagement.

Collaboration with Cross-Functional Teams:

• Work with internal teams such as media strategy, planning, paid media, and measurement to ensure alignment with broader marketing goals.
• Ensure that media strategies are integrated across multiple channels to achieve our client's goals.
• Inspire fresh ideas and guide teams to implement strategies that keep up with the latest industry trends and emerging technologies.

Data-Driven Insights:

• Utilise data and analytics to inform media strategies, ensuring that decisions are backed by meaningful insights.
• Provide clients with clear, data-focused reporting that offers real-time insights into campaign performance.
• Identify opportunities for research, including the use of consumer segmentation, social listening, and campaign tracking to guide strategic decisions.

Client-Centric Approach:

• Engage with senior-level clients to understand their strategic business goals and guide the media planning process to align with these objectives.
• Foster relationships with clients, ensuring long-lasting partnerships that provide ongoing value through innovative media solutions.
• Simplify complex media challenges for clients and internal teams, making sure that briefs are clear, single-minded, and focused on measurement-guiden results.

• Expertise in Premium Publishers (including CTV), (d)OOH and other diverse partnerships.
• A deep understanding of FMCG brands in regional markets, with the ability to apply insights to media strategy.
• Experience working on large-scale, multi-market campaigns.
• Experience working collaboratively with media strategy, planning, paid media, and analytics teams.
• Data-focused mindset, with the ability to interpret insights and guide strategic decisions.
• 7+ years of experience in media strategy, planning, and execution, in large-scale, multi-market campaigns.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.

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