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Media Manager - Offline Paid Media

An Established Digital Payment Solution Brand

Karnataka, India (On-site)

Media Manager - Offline Paid Media

2 Months ago • 6-8 Years • Social Media

About the job

2 skills required for this role

Test your skills to join the top 1% applicants for this job

budget-management

organisational-skills

Job Description

Media Manager with 6+ years of experience in Offline Paid Media, including large television campaign execution. Strong analytical and problem-solving skills with expertise in media trends and industry tools (BARC, TGI, IRS). Must have excellent communication and presentation skills.

Must have:

Offline Paid Media
Television Campaign
Media Trends
Analytical Skills

Good to have:

Budget Management
Agency Management
Media Planning
Campaign Optimization

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About the job

About the Company

The brand is one of India’s most used digital payment apps that allow users to Pay bills,recharge, send money, buy gold, invest and shop at their favorite stores. Founded in 2015 the app started with payment solutions and soon set foot into financial services and wealth management. The company’s current value is at $1.7B and is funded by 4 investors, Tiger Global Management and Tencent being the most recent investors.

As a Media Manager, you should be highly motivated and have the ability to manage strict deadlines. Moreover, you should ensure that the media activities are in line with the company standards and vision.

Responsibilities

● Working with the media agency team to develop media plans for various offline media

● Planning, implementing, and monitoring the results of various media campaigns aligned with the brand / business objectives

● Track the Key Performance Indicators (KPIs) and analyse campaign results to measure

performance and optimise campaigns to improve efficiency

● Preparing and presenting detailed and accurate reports on media activities conducted

for key business & brand stakeholders

● Estimating and monitoring the assigned budget for various media-related activities

● Manage relationships with external stakeholders (agencies, media owners) to ensure

campaign success

● Stay up to date with latest media trends and practices

● Work with the Head of media & digital lead to integrate overall learnings

Requirements

● Master’s degree in Media, Communications, Marketing, Business Administration, or a

related field

● 6+ years of experience with 2+ years of work experience in a Tech/CPG advertiser’s

media team.

● Large television campaign execution a must

● Complete knowledge of the latest media trends, practices, and developments

● Understanding of industry tools like BARC / TGI / IRS, etc

● Good time management and organizational skills

● Strong analytical and problem-solving skills

● Detail-oriented and highly motivated individual

● Ability to work under pressure and manage strict deadlines/stressful situations

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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