Develop monthly and yearly sales plans and report on monthly/yearly operational performance. Research the market, trends, and analyze competitor performance to provide recommendations for the company. Collaborate with the marketing team to implement promotional content for sales events and major campaigns (seeding, social channels, in-shop, on-site...). Responsible for managing activities on Shopee and Tiktok Shop platforms, maintaining optimal shop metrics (chat response, cancellation rate, returns...). Work with the warehouse team to ensure timely order fulfillment and accurate gift product delivery. Assist with product packaging for shipping. Handle operational issues including customer complaints, Shopee/TikTok Shop policy violations, negative customer reviews, and customer support via messaging. Coordinate and support marketing activities such as trade fairs, customer conferences, and advertising/PR programs. Perform tasks as requested by superiors.