Go-To-Market Lead - Assistant Vice President - Offline Merchants QR
Job Summary
Job Description
Paytm is seeking a Go-To-Market (GTM) Lead to drive the launch, scaling, and optimization of its products and services. This role involves cross-functional collaboration with product, marketing, sales, operations, and customer success teams to develop and execute high-impact GTM strategies. The GTM Lead will be responsible for GTM strategy and planning, including identifying target markets and competitive differentiation. They will also ensure cross-functional alignment, provide sales enablement, lead product launches and execution, and conduct market intelligence. The ideal candidate should have 5-10 years of experience in GTM strategy and marketing, proficiency in MS Excel and SQL, and strong business judgment. An MBA in Marketing is preferred. Paytm aims to onboard half a billion Indians into the mainstream economy.
Must have:
- Develop and own GTM strategies for new products
- Identify target markets and customer segments
- Coordinate across Product, Marketing, Sales, and Customer Success
- Equip sales team with effective positioning
- Lead product release planning and customer rollout
- Conduct competitive analysis and market research
- 5-10 years of experience in GTM strategy & marketing
- Proficient with MS Excel, SQL, and statistical tools
- Demonstrate good business judgment
- MBA (Marketing)
Good to have:
- MBA (Marketing)
Perks:
- Opportunity to create wealth
- Be part of India's largest digital lending story
6 skills required
Job Details
About Us : Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later.
To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About the Team : QR/Soundbox team is one of the biggest business and payments vertical in the organisation that is focused on merchant acquisition, merchant retention and growth of merchants in India.
About the Role: We are looking for a strategic and execution-oriented Go-To-Market (GTM) Lead to own and drive the successful launch, scaling, and optimization of our products and services. The GTM Lead will collaborate cross-functionally with product, marketing, sales, operations, and customer success teams to build and execute high-impact go-to-market strategies.
Expectations/ Requirements:
1. GTM Strategy & Planning
2. Develop and own comprehensive GTM strategies for new product launches and feature rollouts.
3.Identify target markets, customer segments, pricing, positioning, and competitive differentiation.
4.Cross-functional Alignment
5.Serve as the central point of coordination across Product, Marketing, Sales, and Customer Success.
6.Drive consensus on GTM plans, timelines, and execution priorities.
7.Sales Enablement
8.Equip the sales team with effective positioning, messaging, battle cards, and training materials.
9.Support demand generation, pipeline acceleration, and account-based strategies.
10.Product Launch & Execution
11.Lead product release planning, customer rollout strategies, and feedback loops.
12.Measure GTM performance metrics (adoption, revenue, churn) and iterate accordingly.
13.Market Intelligence
14.Conduct competitive analysis and market research to guide GTM approaches.
15.Identify opportunities for product-market fit expansion or repositioning.
Superpowers / Skills Required:
1. 5-10 years of experience in GTM strategy & marketing.
Attention to detail and passion for problem solving.
2. Must be highly proficient with MS Excel, SQL and other statistical tools.
3. Capable of demonstrating good business judgment.
Education: MBA (Marketing)
Why join us: We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India
Compensation:
If you are the right fit, we believe in creating wealth for you.
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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