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Go-To-Market Lead - Deputy General Manager - Offline Merchants QR

Paytm

Tamil Nadu, India (On-site)

Go-To-Market Lead - Deputy General Manager - Offline Merchants QR

2 Years ago • 5-10 Years • ₹20,00,000 LPA - ₹30,00,000 LPA

Job Summary

Job Description

Paytm is seeking a strategic and execution-oriented Go-To-Market (GTM) Lead to manage the launch, scaling, and optimization of products and services. This role involves cross-functional collaboration with product, marketing, sales, operations, and customer success teams to develop and implement high-impact GTM strategies. Key responsibilities include developing GTM strategies for new product launches, identifying target markets and customer segments, ensuring cross-functional alignment, equipping the sales team with necessary materials, leading product release planning, and measuring GTM performance. The role also requires conducting market research and competitive analysis.

Must have:

Develop comprehensive GTM strategies
Identify target markets and customer segments
Ensure cross-functional alignment
Equip sales team with effective materials
Lead product release planning
Measure GTM performance metrics
Conduct competitive analysis
Proficient with MS Excel and SQL

Good to have:

Experience with other statistical tools
Demonstrate good business judgment
MBA (Marketing)

Perks:

Opportunity to create wealth
Be part of India's largest digital lending story

6 skills required

6 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

excel

performance-analysis

product-launch

market-research

sql

Job Details

About Us : Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later.

To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About the Team : QR/Soundbox team is one of the biggest business and payments vertical in the organisation that is focused on merchant acquisition, merchant retention and growth of merchants in India.

About the Role: We are looking for a strategic and execution-oriented Go-To-Market (GTM) Lead to own and drive the successful launch, scaling, and optimization of our products and services. The GTM Lead will collaborate cross-functionally with product, marketing, sales, operations, and customer success teams to build and execute high-impact go-to-market strategies.

Expectations/ Requirements:

1. GTM Strategy & Planning

2. Develop and own comprehensive GTM strategies for new product launches and feature rollouts.

3.Identify target markets, customer segments, pricing, positioning, and competitive differentiation.

4.Cross-functional Alignment

5.Serve as the central point of coordination across Product, Marketing, Sales, and Customer Success.

6.Drive consensus on GTM plans, timelines, and execution priorities.

7.Sales Enablement

8.Equip the sales team with effective positioning, messaging, battle cards, and training materials.

9.Support demand generation, pipeline acceleration, and account-based strategies.

10.Product Launch & Execution

11.Lead product release planning, customer rollout strategies, and feedback loops.

12.Measure GTM performance metrics (adoption, revenue, churn) and iterate accordingly.

13.Market Intelligence

14.Conduct competitive analysis and market research to guide GTM approaches.

15.Identify opportunities for product-market fit expansion or repositioning.

Superpowers / Skills Required:

1. 5-10 years of experience in GTM strategy & marketing.

Attention to detail and passion for problem solving.

2. Must be highly proficient with MS Excel, SQL and other statistical tools.

3. Capable of demonstrating good business judgment.

Education: MBA (Marketing)

Why join us: We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India

Compensation:

If you are the right fit, we believe in creating wealth for you.

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!