Senior Content Marketing Manager

What you'll do:

• Lead copywriter for high-performing B2C content across key channels,  including email, direct mail, landing pages, push notifications, and SMS, to drive program enrollment and member engagement.
• Support the strategy and execution of lifecycle and growth campaigns, working closely with the Strategy & Ops associate and Head of Marketing.
• Concept and write creative assets for thematic campaigns, webinars, one-pagers, and social content.
• Collaborate with design to develop on-brand, visually compelling assets that elevate campaign impact.
• Partner cross-functionally with teams across Design, Growth Marketing, Brand, Marketing Ops, Data, Customer Success, Clinical, and Operations to ensure content excellence and alignment with broader goals.
• Bring creative and analytical thinking to ideate and test new approaches to drive enrollments to Thrive. 

What you need to have:

• 6+ years of copywriting and content strategy experience, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency 
• In or has the ability to work PST time zone hours 
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
• Self motivated with a bias for action
• Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
• Positive, can do attitude
• Creative and analytical thinker - comfortable using data to identify new high impact opportunities to test and drive Move enrollments
• Extremely proactive, and adaptable to a fluid environment
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
• Deep passion for solving problems in fast-paced, startup environment