Head of Franchise Management

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 145 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 70 full-time remote team members across the globe.

Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

Our top games include:

• Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform

• Driving Empire, the #1 driving game on Roblox where we’ve brought real cars into the game in partnership with automakers

• NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.

Head of Franchise Management

Lead the global expansion of Brookhaven from a hit Roblox game into a beloved youth entertainment brand

About Brookhaven

Brookhaven is the most played game on Roblox, with over 500 million hours of engagement each month and more than 150 million monthly active players. Its open-world roleplay social experience has captured the attention of players worldwide.

But Brookhaven’s presence today is almost entirely inside the Roblox platform. We believe its potential goes far beyond that.

Brookhaven has the scale, fandom, and creative flexibility to evolve into a franchise with storytelling, characters, video content, and consumer products that reach players wherever they are. Now we’re looking for the right person to lead that evolution.

The Role

As our Head of Franchise Management you'll lead the charge in transforming Brookhaven into a globally-recognized entertainment brand.

You’ll define the brand identity, develop an original storyline, cast of characters, iconic elements, expand into video content/YouTube, and launch licensing and consumer products across categories.

You’ll collaborate closely with the Brookhaven game team and a small internal creative team you will be expected to hire, as well as external video content studios, YouTubers, and licensing partners.

This is a leadership role within our executive team, and the Head of Franchise Management will be expected to work hands-on with a small team. While Brookhaven is currently our only title with significant franchise potential, we are an acquisitive company, and this role will have the opportunity to lead franchise development for the properties we acquire in the future as opportunities arise. This role will have full accountability for creating and growing Voldex’s out-licensing revenue stream.

Key Responsibilities:

IP Building

• Define Brookhaven’s brand identity, values, tone, and iconic elements that can live beyond the game

• Create an engaging universe, cast of characters, and evolving narrative that connects with our core 7-12 year old audience

• Lead the development of original storytelling and video content, including an official YouTube presence

• Hire and manage a small internal creative team and external animation/content production partners

• Build a consistent brand style guide and ensure creative alignment across all channels and licensees

• Partner with top YouTubers and influencers to extend the Brookhaven narrative and community reach

Commercial

• Develop & execute a short, medium, and long-term licensing strategy to expand Brookhaven’s IP into new categories and create new revenue streams

• Identify, negotiate, and manage partnerships with leading licensees, retailers, etc.

• Establish and lead partnerships with licensing agencies to represent Brookhaven as applicable

• Oversee licensing & merchandising relationships to ensure Brookhaven-branded products are high-quality, authentic, and aligned with the brand’s identity

• Manage multiple license vectors simultaneously, such as toys, school supplies, apparel, and more

• Fully own and have commercial responsibility for Voldex’s franchise and outlicensing P&L; collaborate with finance team

Role Requirements:

• Prior contributions to creating iconic intellectual property that was successfully exploited outside of its initial medium

• Significant experience with leading a franchise with a significant YouTube or videogame presence

• Proven understanding of YouTube content creation and storytelling including content creation pipeline, character arcs, and narrative structure

• High understanding of the under-18 audience

• Proven track record of defining an IP’s DNA/style guide/strategy/etc. essentially from scratch to enable franchise expansion

• Deep understanding of what makes a brand or IP iconic, commercializable outside of its initial medium

• Proven track record of expanding an IP from one medium to multiple categories

• Experience leading and executing franchise growth across multiple verticals, such as toys, video content, books apparel, etc. in a startup environment

• Managerial experience, with the ability to effectively hire and manage individual contributors.

• Strong track record of successful dealmaking with major brands, studios, and licensing partners

• Deep knowledge of brand strategy and world-building, ensuring Brookhaven’s expansion remains authentic and engaging

• Strong ability to understand qualitative and quantitative data

Desired Outcomes:

• You have developed clear iconic elements for Brookhaven that are commercializable outside of Roblox

• You have led the creation of popular video content for Brookhaven that expands upon its newly-created iconic elements and improves storytelling

• You’ve improved Brookhaven’s storyline to be more clear and loved by the community

• You have successfully worked with the Brookhaven game team to create and nurture iconic elements that most Brookhaven fans recognize and love

• You have developed a clear short, medium and long-term franchise and commercial plan for Brookhaven’s off-platform revenue streams

• You have established successful strategic partnerships successfully with key video content, licensing, and consumer product/toy/apparel companies

• You led successful launches of Brookhaven products at major retailers (Walmart, Target, Amazon, etc.)

• You have successfully hired exceptional team members to enable franchise expansion efforts

• You have developed and shared a clear, profound understanding of Brookhaven’s audience with the broader company and licensees

• You have built trust and great relationships internally with our team; you have become a trusted partner to the Brookhaven game team and our leadership team

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

💰 Competitive compensation - above-market salary + profit sharing + stock options

⛳️ Retirement benefits  - company contribution to your retirement plan (401k, RRSP, Pension), depending on country!

🩺 Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…)

🏖 Flexible PTO - vacations + Federal / Bank Holidays

🌎 Remote First - we have always been remote and will remain that way including work from home/anywhere 

🎮 In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!

🎓Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth

🎉 Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

• Voldex Acquires Brookhaven, most visited game on Roblox 

• Driving Empire & Nascar: Brand Partnership 

• Voldex & NFL: Brand Partnership 

• Our partners at Andreessen Horowitz share why they've invested in Voldex