Marketing Manager

About Pragma

Pragma is supporting healthy and vibrant online communities by creating a backend game engine— a platform of services and tools that enable game studios to launch live-service games.

You'll be joining a passionate, remote-first team (PT time zone) that have scaled some of the largest games in the world such as League of Legends and Destiny 2 and at studios like Riot, Bungie, and EA, and scaled platforms at Amazon, Microsoft, Google, and Unity. We are grateful to have partnered with top-tier investors including Greylock, Upfront Ventures and Insight Partners.

About the Role

As Pragma’s Marketing Manager, you’ll play a central role in driving awareness and adoption for Pragma’s flagship backend engine, FirstLook and Professional Services. You’ll be the main POC executing the marketing strategy with Pragma’s GM and in partnership with the management team. You’ll also collaborate with product, sales, and developer relations teams to create marketing campaigns that resonate with game developers and publishers. This role is an excellent opportunity if you’re looking for breadth, ownership and a desire to build something lasting in the gaming industry. 

Responsibilities

Marketing Strategy & Execution

• Develop marketing strategy with the go to market team; own planning and calendar for Pragma’s backend game engine, targeting mid-to-large game studios.

• Own and manage the marketing funnel, working to increase awareness, lead generation and customer trials. 

• Produce marketing campaigns across all relevant channels (e.g. blog, email, social media, discord)

• Conduct competitive research and customer insights to refine Pragma’s positioning in the game tech ecosystem.

Product & Developer Marketing

• Translate technical features, solutions and value propositions into messaging tailored for target audiences.

• Work with the product, engineering and customer success teams to produce Pragma sales enablement marketing materials including tutorials, case studies, success stories etc. 

Events, Press, Community

• Plan and execute Pragma’s presence at industry events (GDC, Gamescom, OSS etc); travel to these events required. 

• Liaise with our press agency for PR communications.

• Manage co-marketing relationships with game studios, tech partners, and industry influencers.

• Manage communications and updates for our Online Services Guild community. 

Qualifications

• 2-5 years of experience in B2B marketing, preferably in gaming, games technology, SaaS, and/or developer tools.

• Ability to drive marketing campaigns from ideation to execution, with an understanding of awareness and demand generation rationale. 

• Strong understanding of the gaming industry and marketing to game developer, publisher, and studio personas.

• Experience translating technical solutions into clear marketing messaging.

• Experience working with cross-functional teams, including sales, product, and developer relations.

• Familiarity/ability to drive with tools such as HubSpot, Web CMSs, social media, Discord, Canva etc.

• Strong initiative, proactiveness and ownership. 

Job Benefits

• A remote-first work environment with semi-annual in-person meetups

• Competitive pay

• 100% employer-paid medical, dental, vision coverage for primary policyholders; 80% employer-paid coverage for eligible dependents.

• 401(k) retirement plan with company match

• Flexible vacation

• Remote friendly perks 

• Paid parental and family care leaves

• Long term and short term disability

Pragma is committed to creating a diverse work environment. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.

Compensation Range: $100K - $135K