Engagement & Lifecycle Marketing Intern, Summer 2025

About the Role & Program: 

The Walt Disney Company launched Disney+, a Disney-branded streaming service, in 2019 featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world. The Disney+ service serves as the exclusive home for viewing original movies, series, short-form, and more, along with a vibrant catalog that spans classic Disney Animation to the most recent movie releases. We’re looking for talented leaders with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on a growing product, you will get to make a direct material impact on both the future of Disney+. 

We are seeking an enthusiastic intern to join the Engagement & Lifecycle Marketing team for a 3-month internship in Summer 2025.  This role will support the team focused on driving subscriber engagement and retention for Disney+. The team is results driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop campaigns that drive engagement on the platform. Ideal candidates for this position are hungry for knowledge, have a strong curiosity, and operate with integrity. This position will have the opportunity to learn strategy and execution tactics for engagement and lifecycle marketing programs across email, push, and in-app channels.  

This internship is a full-time commitment in the Glendale, CA area from May/June - August/September 2025.

What You Will Do:

• Support managers with various projects across lifecycle marketing which may include winback, upsell, churn-risk, engagement and editorial campaigns. 

• Manage operations tickets and trafficking creative assets for assigned projects 

• Update and maintain campaign calendars and communicate key updates across team 

• QA email, push and in-app marketing assets prior to deployments 

• Assist with pulling reports and monitoring ongoing campaigns 

• Organize a comprehensive competitor marketing asset repository with summary of insights by key life stages and programs 

• Assist in compiling a historical archive of sequential experiments by business focus area 

Required Qualifications & Skills:

• Experience working in collaborative environments and managing multiple projects

• Experience with researching and/or using a range of tools to acquire information and present findings

• High attention to detail and experience multitasking in a fast-paced environment

• Experience using social media platforms to engage with an audience

• Experience using Microsoft Office, including Word, Excel, PowerPoint and Outlook

Preferred Qualifications & Skills:

• Previous experience working in the entertainment industry

• Passion for Disney content and experiences a plus  

Education:

• Junior or Senior year preferred

• Major or previous coursework in Communications, Business, Analytical, Communications, Marketing, Advertising, or related field.

Eligibility Requirements & Program Information:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.  Current Disney Interns, College, International, or Culinary Program Participants:  You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.

• Be at least 18 years of age

• Possess unrestricted work authorization

Additional Information:

• Able to have a consistent, reliable work schedule throughout the internship

• Fully available from Monday through Friday, 9am - 6pm PST for the duration of the internship, 40 hours each week

• Able to provide own housing for the duration internship program in the Glendale, CA area

• Able to provide/have reliable transportation to/from work