Creator Success Manager - LATAM
Job Summary
Job Description
The Creator Success Manager - LATAM is responsible for leading and expanding the influencer marketing strategy in the Latin American region. This role involves identifying, building, and maintaining relationships with key influencers, content creators, and brand ambassadors across various platforms. Key responsibilities include developing and executing influencer campaigns, negotiating contracts, tracking performance metrics (KPIs), and staying updated on industry trends. The ideal candidate will have extensive experience in influencer marketing within the gaming industry, strong knowledge of the LATAM digital landscape, and fluency in Spanish and/or Portuguese. The role requires strong communication, interpersonal, and organizational skills, along with the ability to manage multiple projects simultaneously.
Must have:
- 5+ years influencer marketing experience
- Gaming influencer partnership expertise
- Strong knowledge of LATAM digital landscape
- Fluency in Spanish/Portuguese
- Excellent communication & organizational skills
- Experience managing influencer marketing budgets
- Data-driven with KPI experience
- Experience with influencer marketing agencies
Good to have:
- English proficiency
6 skills required
Job Details
We are seeking an experienced and dynamic Influencer Manager (LATAM)to lead and expand
our influencer marketing strategy in the region. This role is responsible for identifying, building,
and maintaining relationships with key influencers, content creators, and brand ambassadors
across multiple content platforms. The ideal candidate will have a strong understanding of the
LATAM digital landscape, social media trends, and influencer partnerships, as well as a proven
track record of executing successful influencer campaigns.
Key Responsibilities:
- Establish and manage a network of top-tier content creators and social media influencers.
- Develop and manage relationships with creators and influencers to ensure long-term partnerships.
- Negotiate and manage contracts, fees, and expectations with creators and influencers.
- Collaborate with marketing, product, and PR teams to develop and execute campaigns that drive engagement and brand awareness.
- Liaise with internal Business Development, Legal, Design, Product, and Account Management teams on creator and influencer partnership strategies and opportunities.
- Keep up-to-date with the latest trends on social media and in the influencer community to provide ongoing recommendations for future campaigns.
- Work with brand marketing on consumer-facing influencer collateral and develop action plans to address the needs of our influencer networks.
- Define performance goals, create rosters, track conversions, and measure influencer performance success.
- Responsible for ongoing communication with existing influencer partners while actively identifying, sourcing, and negotiating new influencer partnerships and content opportunities.
- Monitor and adjust partnership strategies in accordance with best practices and relevant trends.
- Develop and execute theinfluencer marketing strategyin LATAM to drive brand awareness, engagement, conversions, and creator user acquisition
- Track, analyze, and reportkey performance metrics (KPIs)for influencer campaigns, providing insights and recommendations for optimization.
- Stay up to date on influencer marketing trends, competitor activities, and regional nuances in content consumption and engagement.
- Manage the influencer marketing budget for LATAM, ensuring efficient allocation of resources.
Requirements:
- 5+ years of experience in an influencer marketing role with extensive experience working directly with influencers and streamers.
- Passion for gaming and experience identifying partnerships and best practices for gaming influencers at a global level across streaming and content platforms.
- Direct experience with gaming publishers, products, and expertise in mobile and video game established and rising influencers.
- Strong knowledge of gamers and influencers acrossTwitch, YouTube, Facebook, Instagram, Twitter, and TikTok.
- Strong interpersonal skills with the ability to build relationships and work effectively with a diverse range of people.
- Excellent communication, writing, presentation, and organizational skills.
- Ability to manage multiple projects simultaneously and prioritize demands.
- Data-driven with experience setting clear goals and KPIs.
- Experience working with and/or managing influencer marketing agencies from the RFP process through execution and wrap report.
- Fluent in Spanish and/or Portuguese; English proficiency is a plus.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Bachelor's Degree.
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