Apps and O2O Measurement Lead
Job Summary
Job Description
- Bachelor's degree or equivalent
- 3+ years in Consumer Insights & Media Measurement
- 3+ years creating customer-facing materials
- Fluent in English and Spanish
- Expertise in Google Analytics 4 & Firebase
- Master's degree in Data Science/Marketing Analytics
- Understanding of mobile app ecosystems
- SKAdNetwork & privacy solution expertise
- Ability to solve complex measurement issues
9 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in Consumer and Market Insights, media measurement, privacy landscape and SDK analysis.
- 3 years of experience creating customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
- Ability to communicate in English and Spanish fluently to support client relationship management in this region.
Preferred qualifications:
- Master's degree in Data Science, Marketing Analytics, or a related field.
- Understanding of mobile app ecosystems.
- Expertise in SKAdNetwork and related privacy solutions.
- Ability to solve complex measurement issues and act independently within a regional team.
- Ability to communicate technical concepts and influence teams.
About the job
Being an Analyst at Google is about much more than simply crunching numbers – it’s about finding compelling insights within data and using your exceptional business and communication skills to translate those insights into action. As one of the masterminds behind our strategic planning, forecasting and analysis, you’ll spend your time digging into big, complex data sets. The data will not remain inert in your hands, however, since you’ll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with our most senior business leaders within the organization, and potentially some of our biggest clients.
As an Apps Measurement Lead within the PSD team, you will be a key driver of app growth and measurement across Spanish speaking LATAM markets and their largest clients. This role focuses on providing deep expertise in app measurement strategies, leveraging Google Analytics 4, Firebase, and privacy-safe solutions. By offering expert guidance on app infrastructure, attribution, and audience segmentation, you will empower sales teams and clients to maximize app campaign effectiveness. You will analyze data-driven insights to optimize app performance, educate on privacy-first measurement techniques, and facilitate the integration of app measurement best practices across teams and platforms. You will serve as a central point of contact for app measurement expertise, ensuring strategic alignment, driving measurable growth, and exceeding performance targets in the app ecosystem.
Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas – Performance, Brand, or Publisher & Platform – you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising.
Responsibilities
- Educate and consult on comprehensive app measurement strategies, focusing on infrastructure design, Firebase SDK implementation, and analyzing the impact of attribution changes on app performance reporting.
- Provide expertise on privacy-safe app measurement, including SKAdNetwork implementation, aggregate measurement techniques, on-device data strategies, and future-proofing app measurement in a changing privacy landscape.
- Advise on leveraging LTV and pLTV models for app campaign bidding, including guidance on importing LTV models into VBB, specifically for app user valuation.
- Understand and advise on the measurement of O2O impact, including sales store improved.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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