Marketing Operations Analyst

We are seeking a highly analytical and strategic Marketing Operations Analyst to support the Marketing Operations Team in identifying driving marketing initiatives, business planning, and operational efficiency. This role is ideal for a detail-oriented, proactive professional who thrives in a fast-paced, high-impact environment.  

You will leverage Salesforce expertise, advanced analytics, and strategic insights to optimize our lead-to-close processes, enhance decision-making, build metrics, dashboards, and reports to inform and run the business. Provide actionable business recommendations through analyses and data storytelling. This role is highly collaborative and cross-functional. 

Key Responsibilities  

• Strategic Revenue Reporting 

• Develop and maintain attribution models and funnel metrics to calculate velocity, conversions, track KPI’s, pipeline health, win/loss rates, attribution, ARR/MRR, churn. 

• Facilitate collaboration across the marketing team to improve efficiency, alignment, and execution of strategic initiatives. 

• Analyze marketing performance, pipeline impact, and customer engagement trends to inform strategy. Identify scalable solutions to improve lead-to-close process. 

• Execute ad hoc requests for data and reporting needs outside of available dashboards for Marketing and other cross-functional teams. 

• Tech, Integration and Database 

• Build, configure, and run Salesforce reports and dashboards. Be capable of creating salesforce formulas in reports and fields. Setup with Salesforce team integrations between marketing tech stacks and SFDC. 

• Lead database governance and cleanliness projects to have trust in the data coming from multiple sources. 

• Able to sift through multiple structured and unstructured data sets to create insights and identify trends. 

• Process and Enablement 

• Creating process documentation, end user manuals and training. 

• Develop high-quality presentations, visuals, and written materials in an easily understood formats for technical and non-technical stakeholders, including executive-level communications. 

What You Bring  

• 4+ years of experience in marketing, revenue, sales operations, strategy, consulting, finance, or a related field.  

• General knowledge of sales and marketing data architecture. (Campaigns, Tactics, Email Metrics, MQL, SAL, SQL, SQO, …) 

• Expertise in Excel/Google Sheets (pivot tables, VLOOKUP, modeling) and Powerpoint presentations. 

• Experience with Salesforce 

• Experience in extracting, manipulating, and analyzing data. 

• Demonstratable hands on experience with popular data visualization tools like Tableau, Power BI, Looker, etc. 

• Excellent written and verbal communication skills; proficient with presenting to cross-functional teams. 

• Thrives and adapt in a fast-paced, high-growth and rapidly changing environment.