Product Marketing Manager

A day in the life:

• Own the positioning in the market by developing a comprehensive understanding of our target segments’ personas, problems/pain points, needs, motivations, and competitive landscape 
• Define segment or persona-specific messaging and collaborate with marketing, sales, customer success, and other teams to ensure it is used in enablement, experiences, etc. 
• Act as the voice of our customers and distribution partners by gathering a high-confidence understanding of their underserved needs, product feedback, competition, and more 
• Define and test/validate hypotheses to inform further the product and go-to-market strategies (how we win and extend our advantages with target segments/audiences) 
• Work directly with Sales to understand and deliver assets they can use to accelerate growth with channel partners (e.g., insurance brokers/agents) 
• Work directly with Product Managers to define and execute a product or feature go-to-market strategy to ensure the target users and Fairmatic realize the intended benefits/outcomes 
• Define and build reports/dashboards to track the performance of product marketing efforts, diagnose and act on areas for improvement or acceleration, and share results with the entire organization 

• Minimum of 5 years experience as a PMM (preferably in B2B tech-enabled financial services and as a first PMM hire in a growing startup building out the capabilities from scratch) 
• Experience in a company focused on serving customers in the U.S. market, with availability to take internal and external calls during U.S. business hours as well as some international travel as needed 
• Proven track record of driving impact in a marketing role/team when selling through channel partners in mid-market/enterprise B2B environments 
• Prior experience in market research, segmentation (defining the ideal profiles), and persona/voice of the customer insights definition through both qualitative and quantitative research methods 
• Prior ownership across the entire company for the product’s positioning, messaging, and value statements used across Sales, Marketing, Product, Customer Success, and more
• Prior experience in developing from scratch sales enablement assets (pitch decks, one-pagers, customizable templates, landing pages, and more) and lifecycle marketing campaigns (using tools like Hubspot) and dashboards/reports to measure the performance of each over time 
• High level of English proficiency