Manager, Product Marketing

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We have ambitious plans, enormous scale of opportunity, and the passion to be the best in customer experience - which now includes offering more affordable price points for new ad-supported subscription plans and exciting new features for a better viewing experience.

We are seeking a selfless, curious, and passionate Product Marketing Manager to join the newly formed Netflix PMM team. You will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing high-priority initiatives to market, as well as act as one of the key connectors between product and marketing for Netflix.

Key Responsibilities:

• Develop the positioning statement for key product launches.  What is the value we are offering to the customer?  How do we stack up to competitor capabilities?  How does this launch tie back to our brand differentiators?  

• Build marketing strategy for launches.  Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.

• Work across teams to align on product or feature naming and brand architecture.

• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.

• Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).

• Partner with xfn partners like content design, comms or social to ensure coherent and consistent language and narrative between in-service and off-service messaging.

Requirements

• 7+ years of experience in Marketing or related fields with an emphasis on product marketing

• Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches.

• High-level understanding of product growth and developing strategic roadmaps

• Comfort with data (spreadsheet modeling) and willingness to partner with tech and marketing teams on infrastructure improvements e.g. tracking

• Preferred B2C and/or entertainment industry product marketing experience 

• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

• Strong project management skills

• Experience and success in managing cross-functional teams to bring products and features to market.

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

• Demonstrated ability to create detailed and actionable Product Briefs

• Respect, understanding and enthusiasm for Netflix culture.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits .

Netflix is a unique culture and environment.  Learn more .

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.