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Associate/Senior Associate, Marketing

Associate/Senior Associate, Marketing

1 Month ago • 4-8 Years • Marketing

About the job

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Job Description

This role involves conducting market research and analysis to understand target audience preferences and trends in Singapore, Malaysia, and the Philippines. You will be responsible for managing social media channels, engaging with the gaming community, and monitoring trending topics. You will also formulate and execute marketing initiatives based on industry best practices, plan and execute events, partnerships, and influencer collaborations to increase brand awareness, user acquisition, or revenue. This role requires a passion for the gaming industry, strong communication and interpersonal skills, and experience with local community activations or end-to-end social media strategy planning.

Must have:

Bachelor's degree in Marketing, Business Administration, or related field
Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines
Experience with local community activations or end-to-end social media strategy planning
Strong communication and interpersonal skills to effectively engage with diverse audiences
Excellent written and verbal communication skills in English
Proactive and self-motivated with the ability to work independently and as part of a team
Creative thinking and ability to generate innovative ideas for marketing campaigns
Strong analytical skills and ability to interpret data to drive marketing decisions

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Job Description

Conduct market research and analyses to identify target audience preferences and trends in Singapore, Malaysia, and the Philippines
Manage social media channels and engage with the gaming community in each of the markets
Monitor trending topics across social media platforms, including Facebook, Instagram, YouTube, and TikTok.
Formulate and execute marketing-related initiatives based on learnings from industry best practices in a timely manner
Plan and execute events, partnerships, and influencer collaborations to increase brand awareness, user acquisition or revenue.
Support the marketing team in other tasks and projects as needed

Job Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines
Experience with local community activations or end-to-end social media strategy planning is preferred
Strong communication and interpersonal skills to effectively engage with diverse audiences
Excellent written and verbal communication skills in English
Proactive and self-motivated with the ability to work independently and as part of a team
Creative thinking and ability to generate innovative ideas for marketing campaigns
Strong analytical skills and ability to interpret data to drive marketing decisions

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About The Company

Garena

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Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology